Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation is a wise decision that benefits everyone involved.
Source: Inman News
Why buyer representation should matter so much to sellers
Published in Agent, agent compensation, Brokerage, buyer agent, buyer agent commission, buyer agent representation, buyer representation, Cassie Walker Johnson, Commission and Compensation Month, commission structures, commissions, compensation, listing agent, Listings, Marketing, Markets & Economy, new agent, Opinion, Select, service, teams, Theme Months and theme-month-202405
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from agent compensationMore posts in agent compensation »
- Compass hires former NAR lead attorney as it doubles down on legal battles
- Colorado MLS begins offering complimentary Rayse access
- NAR Midyear heads to Washington DC at critical moment for housing
- Commissions in dollars, not percentages, help consumers
- DOJ raises concerns with Nosalek settlement in latest court filing
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from buyer agentMore posts in buyer agent »
More from buyer agent commissionMore posts in buyer agent commission »
- It’s ‘difficult’ for buyers ‘to negotiate lower commission rates,’ watchdog says
- Real estate still adapting to new normal a year after new NAR rules
- One year later, 5 agents look at how buyer agent compensation changes have reshaped real estate
- How to turn these 7 buyer objections into trust indicators
- Judge tosses buyer complaint against HomeServices of America
More from buyer representationMore posts in buyer representation »
- Guiding homebuyers through the offer’s fine print: Step 5
- 3 keys to creating a 5-star client experience in a challenging market
- Back to school, back to basics: An 8-step buyer plan for every agent
- How to turn these 7 buyer objections into trust indicators
- 10 easy daily marketing moves that build your brand and business
More from Cassie Walker JohnsonMore posts in Cassie Walker Johnson »
More from Commission and Compensation MonthMore posts in Commission and Compensation Month »
- 9 strategies to move past lawsuit fatigue and get back to business
- How will buyers pay for your services post-settlement? Pulse
- Is now the time to become a flat-fee or limited-service broker?
- Guidance or steering? Red flags of giving professional advice
- How commission changes could lead to transactional transparency
More from commission structuresMore posts in commission structures »
More from commissionsMore posts in commissions »
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- New client leads, murky waters: October’s mixed bag for real estate
- The anti-lawsuit way of presenting your fee: Now Streaming
- Why the NAR settlement has become a blessing, not a curse
- Commissions held up in Year 1. Would a seller’s shift upend them?
More from compensationMore posts in compensation »
More from listing agentMore posts in listing agent »
More from ListingsMore posts in Listings »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Markets & EconomyMore posts in Markets & Economy »
- Dual licensing is on the rise. Is it the right move for your business?
- Change strategy as the market shifts to win the listings long game
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Homebuyers came out in force last week, and rates are trending down
- October was another slow month for pending home sales
More from new agentMore posts in new agent »
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from OpinionMore posts in Opinion »
- Why I’m still grateful to be a real estate professional
- What saved my life — and why our industry must choose compassion over judgment
- Private inventory: New competition rules that leave consumers behind
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Industry shocked as Realtors say no to referral-fee transparency
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202405More posts in theme-month-202405 »
- 9 strategies to move past lawsuit fatigue and get back to business
- How will buyers pay for your services post-settlement? Pulse
- Is now the time to become a flat-fee or limited-service broker?
- Guidance or steering? Red flags of giving professional advice
- How commission changes could lead to transactional transparency
Be First to Comment