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Posts published in “Marketing”

How to find your niche market as an agent

Today’s up-and-coming homebuying generations, from the millennials to Gen Z, are all about personalized service. It’s no secret; they expect it at every turn, and that…

NAR: Sustainability sells

Eco-friendly home features have broad appeal among consumers and can play a valuable role in real estate marketing, according to a new report from the…