If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward.
Source: Inman News
If price is king, why do we even market new listings?
More from ad campaignMore posts in ad campaign »
More from AgentMore posts in Agent »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- After failed NAR vote, brokerages beef up referral disclosures
- More MLSs are moving to provide non-Realtors with access
- Why I’m still grateful to be a real estate professional
- From near collapse to $5B in sales: The big switch this broker made
More from cmaMore posts in cma »
- The anti-lawsuit way of presenting your fee: Now Streaming
- The 4 types of listing appointments you must have: Now Streaming
- CMAs fall flat — this Spotify-inspired lead gen idea wins listings
- 10 ways for new agents to grab market share this spring
- The AI shortcut: 9 ways ChatGPT can simplify your listing process
More from ColumnsMore posts in Columns »
- Why I’m still grateful to be a real estate professional
- What it takes to build a $100M real estate brand with heart
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- Luxury’s next phase: What the 2026 buyer really wants
- What saved my life — and why our industry must choose compassion over judgment
More from comparative market analysisMore posts in comparative market analysis »
- The anti-lawsuit way of presenting your fee: Now Streaming
- Navigating the fall 2025 housing market: A guide for real estate agents
- 5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)
- The 4 types of listing appointments you must have: Now Streaming
- How the ‘bro climate’ is failing new real estate agents and their clients
More from Content MarketingMore posts in Content Marketing »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
More from Grant CardoneMore posts in Grant Cardone »
- Cardone slams Harris-Walz $25K down payment assistance plan
- Grant Cardone makes return to television with ‘Real Estate King’
- Grant Cardone calls on investors to exit New York after Trump verdict
- Grant Cardone thinks real estate is due for the correction of a lifetime
- New class action suit against Grant Cardone says he misled investors
More from inmanMore posts in inman »
- Delistings and discounts jump as holiday season approaches
- The right calendar is an easy button for your listing process
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- NAR’s new consumer profile shows agents how to thrive in 2026
- 3 under-the-radar trends from October’s Intel Index survey
More from Josh RiesMore posts in Josh Ries »
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- The urgency trap: Are you training clients to ignore your boundaries?
- Are 50-year mortgages an affordability fix or a time bomb?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How the 50-year mortgage could kill agent profitability
More from Lead GenerationMore posts in Lead Generation »
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
- Everything you need to know about social media in under 1,100 words
- Dispatches from NAR NXT as real estate grapples with AI
- Earning gratitude: 5 ways to move the needle in your business
More from listing agentMore posts in listing agent »
- 3 under-the-radar trends from October’s Intel Index survey
- Sign, show and sell: The open house playbook that actually works
- The anti-lawsuit way of presenting your fee: Now Streaming
- Tensions run high as buyers and sellers battle for ‘the driver’s seat’
- Breaking the cycle of listing agent burnout: A broker’s playbook
More from listing marketingMore posts in listing marketing »
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The end of ‘just listed’ marketing (and what to do instead)
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Sign, show and sell: The open house playbook that actually works
More from ListingsMore posts in Listings »
More from MarketingMore posts in Marketing »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from pricingMore posts in pricing »
- The price isn’t right? How to talk sellers through their concerns
- As commission conversations change, become a seller specialist
- Pam Liebman: Corcoran’s 50th year, taking the high road and more
- 9 steps for getting buyers the best deal in a down market
- Move that listing: 6 right-pricing tips for a shifting market
More from real estate listingsMore posts in real estate listings »
- The end of ‘just listed’ marketing (and what to do instead)
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Redfin site fluke exposed past users’ data on listing contact forms
- ‘Selling the OC’ drops today. Get to know the agents
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from real estate marketingMore posts in real estate marketing »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
- Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan
More from real estate marketing strategiesMore posts in real estate marketing strategies »
More from real time dataMore posts in real time data »
More from SelectMore posts in Select »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- After failed NAR vote, brokerages beef up referral disclosures
- The most iconic house in Los Angeles is now for sale
More from serviceMore posts in service »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Why I’m still grateful to be a real estate professional
- What it takes to build a $100M real estate brand with heart
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- Luxury’s next phase: What the 2026 buyer really wants
Be First to Comment