Most sellers see commission as a fee they must pay to get their home sold, and they strive to keep that fee as low as possible. Here’s how to defend your commission by showcasing your value from the get-go at the listing appointment.
Source: Inman News
Defend your commission! 3 steps for showing sellers you’re worth it
Published in Agent, carl medford, Columns, commission, Commission Compression, defend your commission, listing appointment, listing presentation, Opinion, Select, service, team, teams, unique value proposition, UVP and value
More from AgentMore posts in Agent »
- NAR economist predicts post-shutdown real estate ‘boom’
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
More from carl medfordMore posts in carl medford »
- Work smarter, not harder: How to KISS your way to productivity
- 10 reasons agents suffer from call anxiety (and how to cure it)
- How to explain the pros and cons of AI for real estate
- Think like Einstein: 5 tips for unlocking your real estate genius
- 4 key factors leading to increased real estate market anxiety
More from ColumnsMore posts in Columns »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
- What is a 50-year mortgage? The pros and cons of Trump’s proposal
More from commissionMore posts in commission »
- NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’
- The anti-lawsuit way of presenting your fee: Now Streaming
- The 4 types of listing appointments you must have: Now Streaming
- Massachusetts broker arrested, accused of embezzling $11.6M
- How the ‘bro climate’ is failing new real estate agents and their clients
More from Commission CompressionMore posts in Commission Compression »
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Agents report falling commissions. But that’s not their top concern
- Commissions held steady after Aug. 17, Redfin study shows
- Can you survive the squeeze from 2% commissions? The Download
- What today’s high-performance teams know (and now you do, too)
More from defend your commissionMore posts in defend your commission »
More from listing appointmentMore posts in listing appointment »
More from listing presentationMore posts in listing presentation »
- How to audit your brand like a marketing pro
- How to win more listings in a locked-in market environment
- Your words are undermining your value. Here’s how to fix the problem
- How to WOW your clients with a simple communication strategy
- Navigating the fall 2025 housing market: A guide for real estate agents
More from OpinionMore posts in Opinion »
- Why independent brokerages matter more than ever amid real estate consolidation
- Stop freaking out about 50-year mortgages. They might save the housing market
- Real estate has become lawsuit-happy, and it’s killing our credibility
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- Why commissions have risen since the 2024 NAR settlement
More from SelectMore posts in Select »
- HUD shifts homeless policy away from providing permanent housing
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
More from serviceMore posts in service »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
More from teamMore posts in team »
More from teamsMore posts in teams »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
More from unique value propositionMore posts in unique value proposition »
- Mindset shift: Real estate clients don’t need you anymore
- How to show up online without selling out: Visibility with integrity
- How today’s agents are merging media, marketing and mastery
- Stand out this spring: 5 proven moves to outpace the competition
- Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents
More from UVPMore posts in UVP »
- Mindset shift: Real estate clients don’t need you anymore
- How to show up online without selling out: Visibility with integrity
- 5 reasons it’s more important to be ‘different’ than ‘better’
- Coldwell Banker CEO Kamini Lane: How big is your ‘trust fund?’
- Still standing: Realtor resilience for challenging times
More from valueMore posts in value »
- Stop undervaluing your work: Say no with confidence, own your worth
- 4 tips for getting past the buyer conversation struggle
- Don’t let your feelings or bank account dictate your value
- Will uncertainty drive agents out? Maybe — but don’t let it be you
- Value over discount: 8 tips for navigating post-NAR settlement
Be First to Comment