Until recently, regular Inman contributor and indie broker Troy Palmquist thought using a branded app was a luxury. But after a conversation and some research, he’s opened his eyes to the possibility of white-labeled tech and the benefits that far outweigh the costs. Here’s why this is a reasonable option for indies competing with big-box brokerages and behemoth portals.
Source: Inman News
Why indie brokers should take back the search
Published in Agent, AppyPie, b2b, back to basics, Brokerage, HomeStack, indie brokerage, indie brokers, Marketing, Opinion, Select, SmarterAgent, SnApp, Technology, Troy Palmquist, white label apps, white label tech and white label technology
More from AgentMore posts in Agent »
- What the Compass-Anywhere deal means for the future of MLSs
- A mega-team goes indie, and other big-time real estate moves
- Don’t just read the news. Be part of the story with Inman’s Tip Line
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
More from b2bMore posts in b2b »
- Better waiving $995 origination fee for repeat mortgage customers
- Ally Financial’s exit from mortgage will impact Better, HouseCanary
- 4 ways to help first-time homebuyers map out their way to a new home
- New agent advice that sticks and won’t leave you stuck
- How trendy is ‘too trendy’? Making the latest design work in your space
More from back to basicsMore posts in back to basics »
- Here’s our most read advice from Back to Basics Month 2025
- Closing is the lifetime launchpad for client follow-up: Step 8
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Support buyers as they navigate the home inspection: Step 6
More from BrokerageMore posts in Brokerage »
- A mega-team goes indie, and other big-time real estate moves
- Don’t just read the news. Be part of the story with Inman’s Tip Line
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
More from HomeStackMore posts in HomeStack »
More from indie brokerageMore posts in indie brokerage »
More from indie brokersMore posts in indie brokers »
- HGTV who? TikTok, not reality TV, took this broker’s business to another level
- In a heavy M&A landscape, Rod Watson says he’s staying indie
- Battling the commission squeeze: 5 tips to make your indie brokerage more profitable
- Tech takeaways from Inman Connect: Mortgage’s evolution, betting on iBuyers and more
- Pair of top South Carolina indie brokerages join Keller Williams
More from MarketingMore posts in Marketing »
- How to protect your business during a brokerage merger
- Here’s our most read advice from Back to Basics Month 2025
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
More from OpinionMore posts in Opinion »
- What the Compass-Anywhere deal means for the future of MLSs
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
- Success is how I promote change within the Hispanic community
- No filter: Your personal opinions on social media can get you fired
More from SelectMore posts in Select »
- What the Compass-Anywhere deal means for the future of MLSs
- A mega-team goes indie, and other big-time real estate moves
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Douglas Elliman launches national Estate, Trust & Probate Division
More from SmarterAgentMore posts in SmarterAgent »
More from TechnologyMore posts in Technology »
More from Troy PalmquistMore posts in Troy Palmquist »
- Associations: Want to add value, relevance? Raise the bar on events
- Our top 10 most-read Back to Basics how-tos of 2025 (so far)
- As buyers gain leverage, sellers need smarter counteroffers
- 9 branding tips that prove it’s not who you know, it’s how you show up
- You’re leaving money on the table when you don’t know your numbers
Be First to Comment