To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just follow these steps to rebuild and launch.
Source: Inman News
Time for a brand overhaul? Here’s how to tell (and launch)
Published in Agent, b2b, back to basics, brand audit, branding, Brokerage, Laura Ure, logo, Marketing, messaging, rebrand, Select, social media and unique value proposition
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