messaging | Homes in the United States

Why agents should talk about HELOCs this spring

By The Citizen on April 5, 2024

Broker Julie Busby shares tips for making messages around HELOCs and real estate investing a centerpiece of your springtime content marketing efforts. Source: Inman News

10 words to enhance your real estate communication game

By The Citizen on January 10, 2024

Words are very powerful, writes broker Joseph Santini, so choose them carefully. You’ll enjoy the rewards of great communication and more success in your business…

‘Do the right thing’: Jade Mills on $100M deals, downturns and more

By The Citizen on November 11, 2022

The broker and president of Jade Mills Estates at Coldwell Banker in Beverly Hills revealed the secrets to her success and offered advice to new…

Keep in touch! 7 effective ways to maintain past-client relationships

By The Citizen on April 21, 2021

Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget…

5 ways to harness PR and stand out in today’s market

By The Citizen on November 4, 2020

PR is a vital component of achieving success in today’s cutthroat market. Here’s how to push your business forward and reach the right clients by…

Don’t give up on radio! There’s still value in radio ads

By The Citizen on September 14, 2020

Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could…

What’s in a name? Why naming and personal branding matter

By The Citizen on February 4, 2020

In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting…

How to keep your commission off the negotiating table

By The Citizen on August 28, 2019

You’ll likely come across buyers griping about commissions — probably because of their own experiences or poor representations of what agents actually do on reality…

Time for a brand overhaul? Here’s how to tell (and launch)

By The Citizen on April 12, 2019

To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the…

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