Why are so many real estate professionals obsessed with messaging that pretends great real estate service is “quick and easy”? According to Compass’s Leonard Steinberg, it’s time to change the narrative.
Source: Inman News
Real estate isn’t a piece of cake. So why are we selling that lie?
Published in Agent, bombshell commission suit, bombshell suit, brand messaging, Brokerage, commission, Commission Lawsuit, doj, Leonard Steinberg, Lifestyle, luxury, Marketing, maximize your messaging, NAR, new agent, Opinion, real estate reality tv, Select and teams
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from bombshell commission suitMore posts in bombshell commission suit »
- Shape real estate’s future: Take the Inman Intel Index survey for April
- Take the Inman Intel Index survey for March
- Under their thumbs: The enigmatic homesellers behind Sitzer | Burnett
- Agent training, objection scripts on trial as Sitzer | Burnett ends Day 3
- Gary Keller, Bob Goldberg among first to testify in Sitzer | Burnett
More from bombshell suitMore posts in bombshell suit »
More from brand messagingMore posts in brand messaging »
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from commissionMore posts in commission »
- Private inventory: New competition rules that leave consumers behind
- NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’
- The anti-lawsuit way of presenting your fee: Now Streaming
- The 4 types of listing appointments you must have: Now Streaming
- Massachusetts broker arrested, accused of embezzling $11.6M
More from Commission LawsuitMore posts in Commission Lawsuit »
- Real estate still adapting to new normal a year after new NAR rules
- Berkshire Hathaway, Crye-Leike attempts to transfer case denied
- Hanna Holdings agrees to settle commission suit after court battle
- Holly Parker sues Douglas Elliman over $1.5M clawback dispute
- Stephen Bough, commission lawsuit judge, refuses to step aside
More from dojMore posts in doj »
- Zillow may be surrounded, but it’s not checkmate just yet
- MLS PIN wins final settlement approval in Nosalek case
- DOJ opens criminal investigation into Fed Governor Lisa Cook
- Trump tells Federal Reserve governor Lisa Cook to ‘resign now’
- Real estate still adapting to new normal a year after new NAR rules
More from Leonard SteinbergMore posts in Leonard Steinberg »
- Robert Reffkin: This is real estate’s college sports moment
- Rethinking NAR’s speech policy, CCP, settlement: Inman Top 5
- Zillow’s clarity, Tutor’s clap back, LionDesk’s closure: Inman Top 5
- Tracy Tutor claps back after reality TV remarks by Compass evangelist
- Zillow’s private listing post erupts into CEO-studded battleground
More from LifestyleMore posts in Lifestyle »
- Walshe murder trial: Defense floats new story in opening statement
- Why I’m still grateful to be a real estate professional
- Giving back in a time of uncertainty: How real estate leaders are changing lives
- 10 tips for having the best holiday season ever
- The mindset tune-up to future-proof your 2026 business
More from luxuryMore posts in luxury »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- The most iconic house in Los Angeles is now for sale
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from maximize your messagingMore posts in maximize your messaging »
More from NARMore posts in NAR »
More from new agentMore posts in new agent »
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from OpinionMore posts in Opinion »
- Why I’m still grateful to be a real estate professional
- What saved my life — and why our industry must choose compassion over judgment
- Private inventory: New competition rules that leave consumers behind
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Industry shocked as Realtors say no to referral-fee transparency
More from real estate reality tvMore posts in real estate reality tv »
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Bess Freedman on the market, private listings and 2026
- MDLLA’s James Harris and David Parnes announce business split after 13 years together
- How this agent sold $20M in real estate in the past 12 months through Instagram
- Tracy Tutor claps back after reality TV remarks by Compass evangelist
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
Be First to Comment