When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea.
Source: Inman News
Marketing your listing by exploiting Anne Frank is just gross
Published in Abrazo, Abrazo Homes, Agent, Anne Frank, Brian McCarthy, Brokerage, Harriet Tubman, Listings, Mackenzie Bishop, Marketing, new agent, new construction, Opinion, Select, service and teams
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