Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year.
Source: Inman News
CMAs fall flat — this Spotify-inspired lead gen idea wins listings
Published in Agent, automated valuation model, automated valuation models, AVM, Brokerage, Client engagement, cma, cmas, Columns, Comparative Market Analyses, comparative market analysis, Content Marketing, customer retention, Josh Ries, Lead Gen, Lead Generation, listing appointments, market analysis, Market Transparency, Marketing, NAR, national association of realtors, neighborhood analysis, Neighborhood Sales Review, Neighborhood Sales Reviews, Proof of Value, real estate broker, real estate lead generation, Real Estate Market Transparency, real estate marketing, Real Estate Trust Building, Select, service, Spotify, transparency, trust and zestimate
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from automated valuation modelMore posts in automated valuation model »
- Veros says its AVM isn’t tripped up by historical redlining boundaries
- Quality control standards for AVMs may cover discrimination
- More tech vendors approved to support appraisal-free mortgages
- First American touts Procision as ‘next-generation’ valuation model
- Why Zillow’s iBuying flop is just a blip, not a bad omen
More from automated valuation modelsMore posts in automated valuation models »
More from AVMMore posts in AVM »
- How to explain the pros and cons of AI for real estate
- Fannie and Freddie will let more buyers off the hook for an appraisal
- 5 strategies for unleashing your negotiation power in real estate
- Here’s how to avoid the most-dreaded new agent question
- Veros says its AVM isn’t tripped up by historical redlining boundaries
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Client engagementMore posts in Client engagement »
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- Announcing the Realtor.com® PRO Resources hub on Inman.com
- Why your brokerage needs a service, not just sales, funnel
- Want to close more deals? Learn to speak your clients’ language
- RE/MAX meets expectations in Q1 but forecasts turbulence ahead
More from cmaMore posts in cma »
More from cmasMore posts in cmas »
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from Comparative Market AnalysesMore posts in Comparative Market Analyses »
More from comparative market analysisMore posts in comparative market analysis »
- Listing leverage: How to win the game of securing sellers
- If price is king, why do we even market new listings?
- The anti-lawsuit way of presenting your fee: Now Streaming
- Navigating the fall 2025 housing market: A guide for real estate agents
- 5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from customer retentionMore posts in customer retention »
More from Josh RiesMore posts in Josh Ries »
- 5 lead-generation metrics you must review before 2026 begins
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- The urgency trap: Are you training clients to ignore your boundaries?
- Are 50-year mortgages an affordability fix or a time bomb?
More from Lead GenMore posts in Lead Gen »
- 5 lead-generation metrics you must review before 2026 begins
- Everything you need to know about social media in under 1,100 words
- The urgency trap: Are you training clients to ignore your boundaries?
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from listing appointmentsMore posts in listing appointments »
- The anti-lawsuit way of presenting your fee: Now Streaming
- The 4 types of listing appointments you must have: Now Streaming
- Surviving Year 1: Honest lessons from agents who made it
- Here’s what your next listing appointment should look like
- ‘A listing is an asset’: Here’s how to make the most of your next one
More from market analysisMore posts in market analysis »
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- Let’s fill in the economic puzzle pieces as key data goes missing
- Yes, the current market is brutal, but ‘boomsday’ is on the way
- AI was built to replace us — but it might end up freeing us
- 5 questions to help you decide what you want in your next job
More from Market TransparencyMore posts in Market Transparency »
- Zillow’s listing ban hangs in the balance after 4-day hearing
- Here’s what comes next in the Compass-Anywhere deal
- Brad Inman: ‘AI will be god-like,’ and other real estate predictions
- Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate
- Zillow slams Compass’ ‘hidden listing scheme’ in new court filing
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from NARMore posts in NAR »
More from national association of realtorsMore posts in national association of realtors »
More from real estate brokerMore posts in real estate broker »
- The urgency trap: Are you training clients to ignore your boundaries?
- The California Association of Realtors has a new leadership team
- Stop waiting for permission: Why leadership starts with self-trust
- How the 50-year mortgage could kill agent profitability
- New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’
More from real estate lead generationMore posts in real estate lead generation »
- California Association of Realtors leans into referral fee transparency
- Realtors reject proposal to require disclosure of more referral fees
- Recession? Membership? Blessings? Inman Top 5
- Redfin vs. Compass vs. Zillow: Inman’s Top 5 stories of the week
- 10 reasons agents suffer from call anxiety (and how to cure it)
More from Real Estate Market TransparencyMore posts in Real Estate Market Transparency »
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from SpotifyMore posts in Spotify »
- Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
- Here’s our most read advice from Back to Basics Month 2025
- Cheers! 23 resolutions, unpopular opinions and hard truths for 2023
- Remote work’s impact on real estate will linger — possibly forever
- Ariana Grande married her real estate agent boyfriend
More from transparencyMore posts in transparency »
- Industry shocked as Realtors say no to referral-fee transparency
- Zillow Flex class-action complaint now includes RICO allegations
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- Realtors reject proposal to require disclosure of more referral fees
- Inside Nykia Wright’s master plan to fix NAR and rebuild trust
More from trustMore posts in trust »
- Leadershift: How brokers and team leaders can prepare for 2026
- ‘Top of mind’ means nothing without value. 5 ways to do it right
- ATTOM data tool sniffs out true ownership of properties in LLCs
- Good manners, better business: Mastering hellos and goodbyes
- I lost a listing to AI. Here’s how I’m making sure it never happens again
More from zestimateMore posts in zestimate »
- 53% of US homes lost value from 2024 — but it’s not a crash
- Your words are undermining your value. Here’s how to fix the problem
- How to explain the pros and cons of AI for real estate
- Inside Zillow’s ChatGPT integration (and what it means for real estate)
- Competition, discretion drive lux agents to embrace private listings
Be First to Comment