Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan.
Source: Inman News
Why referrals should have a place in your sales strategy
Published in Agent, Brokerage, database, generate referrals, Lead Generation, marketing plan, Opinion, Referral plan, referral source, referrals, relationships, sales strategy, Select, service, soi, sphere of influence and stacey brown randall
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