Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here’s how.
Source: Inman News
Why don’t we think about clients’ specific needs?
Published in Agent, b2b, back to basics, Customization, joe rand, Marketing, Opinion, Select, service, trulia and Zillow
More from AgentMore posts in Agent »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- MLS PIN wins final settlement approval in Nosalek case
- Success is how I promote change within the Hispanic community
More from b2bMore posts in b2b »
- Better waiving $995 origination fee for repeat mortgage customers
- Ally Financial’s exit from mortgage will impact Better, HouseCanary
- 4 ways to help first-time homebuyers map out their way to a new home
- New agent advice that sticks and won’t leave you stuck
- How trendy is ‘too trendy’? Making the latest design work in your space
More from back to basicsMore posts in back to basics »
- Here’s our most read advice from Back to Basics Month 2025
- Closing is the lifetime launchpad for client follow-up: Step 8
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Support buyers as they navigate the home inspection: Step 6
More from CustomizationMore posts in Customization »
More from joe randMore posts in joe rand »
- ‘If you’re a Realtor, you can’t be a NIMBY’: Joe Rand on affordability
- Creative ways to forge community connections that pay dividends
- ‘A great career, not a great year’: 3 brokerage leaders play long game
- ‘Homeowner benefit agreements’ in spotlight amid MV Realty probe
- Industry warned to prepare for $40B hit on commissions
More from MarketingMore posts in Marketing »
- How to protect your business during a brokerage merger
- Here’s our most read advice from Back to Basics Month 2025
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
More from OpinionMore posts in Opinion »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
- Success is how I promote change within the Hispanic community
- No filter: Your personal opinions on social media can get you fired
- How the Compass-Anywhere deal could spur an ‘arms race’
More from SelectMore posts in Select »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Douglas Elliman launches national Estate, Trust & Probate Division
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Associations: Want to add value, relevance? Raise the bar on events
More from serviceMore posts in service »
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- How to protect your business during a brokerage merger
- Associations: Want to add value, relevance? Raise the bar on events
- Success is how I promote change within the Hispanic community
- Here’s our most read advice from Back to Basics Month 2025
More from truliaMore posts in trulia »
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Zillow’s listing ban has begun. Here’s what you need to know now
- Is Zillow skating dangerously close to thin ice?
- Compass sues Zillow over private listings ban
- Zillow begins sending warnings to brokers ahead of private listing ban
More from ZillowMore posts in Zillow »
- Zillow bashes CoStar in request to transfer lawsuit
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Where the industry stands on the Compass-Anywhere deal: Top 5
- How the Compass-Anywhere deal could spur an ‘arms race’
Be First to Comment