Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here’s how.
Source: Inman News
Why don’t we think about clients’ specific needs?
Published in Agent, b2b, back to basics, Customization, joe rand, Marketing, Opinion, Select, service, trulia and Zillow
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