The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend.
Source: Inman News
What brokers can do about leaking profits and losing loyalty
Published in Agent, Amy Stockberger, Amy Stockberger Real Estate, Brokerage, CAC, client retention, Columns, customer acquisition cost, customer acquisition costs, homes.com, kpi, Lead Gen, Lead Generation, lifetime value, LTV, Marketing, Markets & Economy, performance metrics, real estate agent, real estate brokerage, real estate marketing, referral, sales funnel, Select, service and teams
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