The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend.
Source: Inman News
What brokers can do about leaking profits and losing loyalty
Published in Agent, Amy Stockberger, Amy Stockberger Real Estate, Brokerage, CAC, client retention, Columns, customer acquisition cost, customer acquisition costs, homes.com, kpi, Lead Gen, Lead Generation, lifetime value, LTV, Marketing, Markets & Economy, performance metrics, real estate agent, real estate brokerage, real estate marketing, referral, sales funnel, Select, service and teams
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from Amy StockbergerMore posts in Amy Stockberger »
- How this team leader built a 90% repeat and referral business
- Get social media advice from the best in the business: The Download
- How to build your brand authority with other people’s audiences
- Want low-cost referrals? Copy this team’s VIP Club strategy
- How to 10X every real estate conference you attend using AI
More from Amy Stockberger Real EstateMore posts in Amy Stockberger Real Estate »
- How to build your brand authority with other people’s audiences
- We asked 5 new agents, ‘How’s business?’ Their answers might surprise you
- Want low-cost referrals? Copy this team’s VIP Club strategy
- How to 10X every real estate conference you attend using AI
- Why legacy could be real estate’s most overlooked business builder
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from client retentionMore posts in client retention »
- Dual licensing is on the rise. Is it the right move for your business?
- The $168M secret: Why this broker leans on a 50 call per week rule
- This team does $50M a month. Here’s how they convert leads
- Want to own your market online? How a top eXp team leader nabbed a coveted city domain name
- How this agent gets 98% of his business from referrals
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from customer acquisition costMore posts in customer acquisition cost »
More from homes.comMore posts in homes.com »
- Dispatches from NAR NXT as real estate grapples with AI
- Realtor.com CEO talks ‘serious competitors,’ says ‘quality is really what we’re interested in’
- Realtors reject proposal to require disclosure of more referral fees
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Zillow defends private listing rule, criticizes Compass in new filing
More from kpiMore posts in kpi »
- 5 marketing metrics brokers and team leaders should scrutinize
- The best of Engel & Völkers’ EVX: ‘Ninja drops’ and ‘witness’ collection
- 7 skills that are hard to learn but will pay off forever
- Tracking these numbers will help your real estate business thrive
- 5 ideas to smoothly transition your team to working remotely
More from Lead GenMore posts in Lead Gen »
- 5 lead-generation metrics you must review before 2026 begins
- Everything you need to know about social media in under 1,100 words
- The urgency trap: Are you training clients to ignore your boundaries?
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from lifetime valueMore posts in lifetime value »
More from LTVMore posts in LTV »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Markets & EconomyMore posts in Markets & Economy »
- Dual licensing is on the rise. Is it the right move for your business?
- Change strategy as the market shifts to win the listings long game
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Homebuyers came out in force last week, and rates are trending down
- October was another slow month for pending home sales
More from performance metricsMore posts in performance metrics »
More from real estate agentMore posts in real estate agent »
- Can agents use AI to help with contracts and disclosures?
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Why I’m still grateful to be a real estate professional
- The right calendar is an easy button for your listing process
- NAR’s new consumer profile shows agents how to thrive in 2026
More from real estate brokerageMore posts in real estate brokerage »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Walshe murder trial: Defense floats new story in opening statement
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- 3 under-the-radar trends from October’s Intel Index survey
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from referralMore posts in referral »
- Why most real estate agents lose the deal after the 1st meeting
- 5 ways real estate agents can still win big in Q4
- Face-to-face networking event? Be sure you’re the one they remember
- 9 branding tips that prove it’s not who you know, it’s how you show up
- From random to reliable: How to build a referral machine
More from sales funnelMore posts in sales funnel »
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
Be First to Comment