The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend.
Source: Inman News
What brokers can do about leaking profits and losing loyalty
Published in Agent, Amy Stockberger, Amy Stockberger Real Estate, Brokerage, CAC, client retention, Columns, customer acquisition cost, customer acquisition costs, homes.com, kpi, Lead Gen, Lead Generation, lifetime value, LTV, Marketing, Markets & Economy, performance metrics, real estate agent, real estate brokerage, real estate marketing, referral, sales funnel, Select, service and teams
More from AgentMore posts in Agent »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- NAR economist predicts post-shutdown real estate ‘boom’
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
More from Amy StockbergerMore posts in Amy Stockberger »
- Get social media advice from the best in the business: The Download
- How to build your brand authority with other people’s audiences
- Want low-cost referrals? Copy this team’s VIP Club strategy
- How to 10X every real estate conference you attend using AI
- Why legacy could be real estate’s most overlooked business builder
More from Amy Stockberger Real EstateMore posts in Amy Stockberger Real Estate »
- How to build your brand authority with other people’s audiences
- We asked 5 new agents, ‘How’s business?’ Their answers might surprise you
- Want low-cost referrals? Copy this team’s VIP Club strategy
- How to 10X every real estate conference you attend using AI
- Why legacy could be real estate’s most overlooked business builder
More from BrokerageMore posts in Brokerage »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- NAR economist predicts post-shutdown real estate ‘boom’
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
More from client retentionMore posts in client retention »
- The $168M secret: Why this broker leans on a 50 call per week rule
- This team does $50M a month. Here’s how they convert leads
- Want to own your market online? How a top eXp team leader nabbed a coveted city domain name
- How this agent gets 98% of his business from referrals
- Why your brokerage needs a service, not just sales, funnel
More from ColumnsMore posts in Columns »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
More from customer acquisition costMore posts in customer acquisition cost »
More from homes.comMore posts in homes.com »
- Zillow defends private listing rule, criticizes Compass in new filing
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Realtor.com is gaining on competing portals despite decline in users, owners say
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
- Realtor.com’s FlyAround offers a bird’s-eye view of the market
More from kpiMore posts in kpi »
- 5 marketing metrics brokers and team leaders should scrutinize
- The best of Engel & Völkers’ EVX: ‘Ninja drops’ and ‘witness’ collection
- 7 skills that are hard to learn but will pay off forever
- Tracking these numbers will help your real estate business thrive
- 5 ideas to smoothly transition your team to working remotely
More from Lead GenMore posts in Lead Gen »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
- 10 old school marketing strategies that still work in this tough market
- 5 huge mistakes agents make when calculating cost per lead
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
More from Lead GenerationMore posts in Lead Generation »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
More from lifetime valueMore posts in lifetime value »
More from LTVMore posts in LTV »
More from MarketingMore posts in Marketing »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
More from Markets & EconomyMore posts in Markets & Economy »
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
- What is a 50-year mortgage? The pros and cons of Trump’s proposal
More from performance metricsMore posts in performance metrics »
More from real estate agentMore posts in real estate agent »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Stop waiting for permission: Why leadership starts with self-trust
- 3 essential AI prompts to make real estate writing easier than ever
- Should real estate agents have tattoos? The pros weigh in
- Despite unease, Compass poised to retain most Anywhere agents
More from real estate brokerageMore posts in real estate brokerage »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
More from real estate marketingMore posts in real estate marketing »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Crack the code on social media: Now Streaming
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Should real estate agents have tattoos? The pros weigh in
- What Starbucks, TikTok and Taco Bell can teach us about marketing
More from referralMore posts in referral »
- Why most real estate agents lose the deal after the 1st meeting
- 5 ways real estate agents can still win big in Q4
- Face-to-face networking event? Be sure you’re the one they remember
- 9 branding tips that prove it’s not who you know, it’s how you show up
- From random to reliable: How to build a referral machine
More from sales funnelMore posts in sales funnel »
More from SelectMore posts in Select »
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- HUD shifts homeless policy away from providing permanent housing
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
More from serviceMore posts in service »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
More from teamsMore posts in teams »
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
Be First to Comment