Are you over it? Sick of spending way too much on subpar leads? Last year, this indie brokerage took online portal buys down to almost zero, and instead, it diversified spending into community building, online marketing and direct mail. If you’re looking to wean yourself off paying for leads, here’s where to start.
Source: Inman News
Tired of paying for leads? How to switch from buying to earning
Published in Agent, bought leads, Brokerage, buying leads, circle prospecting, conversion rate, erica ramus, knowing your numbers, Lead Generation, led gen, online marketing, Print/direct mail, Select and service
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