Marci James’ Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures.
Source: Inman News
The proptech startup media guide: Strategically leverage paid media
Published in Agent, bing, Columns, Content Marketing, customer acquisition cost, display advertising, Earned media, Facebook, google, hubspot, inman, instagram, linkedin, marci james, Marketing, organic search, paid media, property technology, PropTech, Proptech Startup Media Guide, retargeting, san diego, search engine marketing, Select, service and social media advertising
More from AgentMore posts in Agent »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Former agent convicted of swindling woman out of her home
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
More from bingMore posts in bing »
- Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
- How early adopters in real estate learned to stop worrying & love AI
- Zillow, Redfin go head-to-head with new ChatGPT plugins
- Here’s every AI platform real estate agents need to know about in 2023
- The chatbot revolution has begun. Here’s what agents need to know
More from ColumnsMore posts in Columns »
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
- Lesson Learned: This isn’t influencing. It’s business
- How to decide whether to stay or go after a big brokerage merger
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from Content MarketingMore posts in Content Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- Turn 1 short video into 3 posts: How to scale your content with AI
- Why agents who ignore branding won’t survive the next 5 years
More from customer acquisition costMore posts in customer acquisition cost »
More from display advertisingMore posts in display advertising »
More from Earned mediaMore posts in Earned media »
More from FacebookMore posts in Facebook »
- From TikTok to memes, the battle over who shapes culture
- Las Vegas Realtors removes incoming board member following inflammatory Charlie Kirk posts
- Zillow wiretapping lawsuit quietly dismissed without prejudice
- How to escape the secret agent trap and embrace visibility
- Silence the self-sabotage that’s costing you real estate clients
More from googleMore posts in google »
- 55 power users spill their AI secrets to a slicker real estate workflow
- From TikTok to memes, the battle over who shapes culture
- Decoding real estate’s AI liftoff, and where it’s headed next: Intel survey
- Zillow wiretapping lawsuit quietly dismissed without prejudice
- Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
More from hubspotMore posts in hubspot »
- Find your content lane: How to stand out on social media
- Task Handwrytten’s 185 robots with your direct mail: Tech Review
- 13 tasks real estate agents can delegate to technology (beyond AI)
- 25 unique ways to cut brokerage costs (without killing growth)
- 4 advanced marketing tactics for real estate teams that really work
More from inmanMore posts in inman »
More from instagramMore posts in instagram »
- Turn 1 short video into 3 posts: How to scale your content with AI
- This real estate agent faked it ’til she made it. Social media paved the way
- The buyer intake plan for every real estate agent: Step 1
- 6 low-cost listing strategies that actually work in today’s market
- How 1 agent pivoted when his social media leads peaked
More from linkedinMore posts in linkedin »
More from marci jamesMore posts in marci james »
- The proptech startup media guide: Build trust through earned media
- The proptech startup media guide: Where to focus your marketing 1st
- 7 musts for buyer presentations ahead of the commission deadline
- Ultimate SEO guide to promote your profile, master your market
- Your essential marketing toolkit for a post-NAR settlement landscape
More from MarketingMore posts in Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- In an uncertain market, Inman Connect New York offers solutions
- Turn 1 short video into 3 posts: How to scale your content with AI
More from paid mediaMore posts in paid media »
More from property technologyMore posts in property technology »
- Agents find waning value in the purchase of portal leads: Intel
- These are the top new tech offerings for property managers
- Silicon Valley Bank, proptech hub for real estate clients, collapses
- Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
- 4 tips to persevere as a global community
More from PropTechMore posts in PropTech »
More from retargetingMore posts in retargeting »
- 9 real estate lead-gen mistakes that are killing your ROI
- Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes
- Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
- Dippidi kicks off 2022 with new agent marketing services
- Agent advertising platform Audience Town applauds $2.1M in new funding
More from san diegoMore posts in san diego »
- Does the Compass-Anywhere deal set the stage for a private listings culture clash?
- Why Flyhomes is quitting the real estate brokerage business
- The No. 1 secret to not using ‘salesy’ scripts: Now Streaming
- AI isn’t here to replace agents. It’s here to make you faster, better
- Take the Inman Intel Index survey for September 2025
More from search engine marketingMore posts in search engine marketing »
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from serviceMore posts in service »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Here’s the essential reading on the Compass-Anywhere deal
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
More from social media advertisingMore posts in social media advertising »
- Your real estate listing isn’t selling? Consider these 5 factors
- 7 wins (and 8 won’ts) our team has discovered while using AI tools
- Rewrite the rules: 5 fresh ways to use Canva for real estate
- Adwerx nabs $14.5M to expand customer relationship advertising
- Marketer offers smart, data-powered marketing automation: Tech Review
Be First to Comment