Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.
Source: Inman News
The Law of 3: A powerful marketing and branding tool for real estate
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from bernice rossMore posts in bernice ross »
More from brand buildingMore posts in brand building »
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- The one tool this marketer would never give up (and why it matters)
- Get social media advice from the best in the business: The Download
- Amit Kulkarni, Russ Cofano launch strategy firm Alloy Advisors
- Why agents who ignore branding won’t survive the next 5 years
More from branding and marketingMore posts in branding and marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- How to audit your brand like a marketing pro
- Switching brokerages? Here’s your ultimate brand transition playbook
- How to protect your business during a brokerage merger
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from BrokerageUpMore posts in BrokerageUp »
More from Chris CortazzoMore posts in Chris Cortazzo »
- Real estate marketing 2.0 seeks to double down on attention economy
- 10 months after ‘The One,’ Richard Saghian scoops up $40M Malibu pad
- The top luxury real estate agents serving Hollywood in 2022
- International buyers are back — and they’re eyeing secondary markets
- These are the top luxury real estate agents by sales volume in every state
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from law of threeMore posts in law of three »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Marketing & Branding MonthMore posts in Marketing & Branding Month »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
More from marketing and brandingMore posts in marketing and branding »
More from marketing and branding monthMore posts in marketing and branding month »
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
- Rethink your assumptions when marketing to women homebuyers
More from marketing strategiesMore posts in marketing strategies »
More from miamiMore posts in miami »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Luxury’s next phase: What the 2026 buyer really wants
- Delistings and discounts jump as holiday season approaches
- Home investors’ strategies vary by location: Here’s where they’re getting the most for their money
More from new agentMore posts in new agent »
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from personal brandingMore posts in personal branding »
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Finish 2025 strong by checking these 10 to-dos off your list
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- How a new agent turned hateful social media comments into a growth opportunity
- How agents like Ryan Serhant build businesses on social media
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from real estate marketing strategiesMore posts in real estate marketing strategies »
More from RealEstateCoach.comMore posts in RealEstateCoach.com »
More from RealEstateWealthForWomen.comMore posts in RealEstateWealthForWomen.com »
- 5 costly mistakes agents make with ChatGPT (and how to fix them)
- Want to close more deals? Learn to speak your clients’ language
- To team or not to team? 10 things you must know as you decide
- 5 reasons marketing your listings to other agents still wins deals
- How top teams and agents can create real estate clients for life
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202503More posts in theme-month-202503 »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
Be First to Comment