The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes.
Source: Inman News
The Essential Guide to luxury marketing
More from Aaron KirmanMore posts in Aaron Kirman »
- Christie’s becomes the 1st US real estate company to launch crypto division: Because currency is ‘here to stay’
- How an agent’s networking landed him Roseanne Barr’s Hawaii listing
- IS Luxury opens in Newport Beach with former Elliman manager
- LA agents implore government to pause ULA Tax in wake of wildfires
- Aaron Kirman: ‘It’s business as usual’ after Compass acquisition
More from AgentMore posts in Agent »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Stop freaking out about 50-year mortgages. They might save the housing market
More from Allison ChiaramonteMore posts in Allison Chiaramonte »
- Compass hires new sales executive from Brown Harris Stevens
- Compass snaps up 3 Warburg agents on heels of Coldwell acquisition
- Allison Chiaramonte on selling a $29M Park Avenue penthouse
- Cuomo says NYC schools can open. Agents predict a return to the city
- WATCH: Life after an agent team — the good, the bad and the ugly
More from Audie ChamberlainMore posts in Audie Chamberlain »
More from Bel AirMore posts in Bel Air »
- Compass just recruited a pair of high-profile Hilton family scions
- In a heavy M&A landscape, Rod Watson says he’s staying indie
- Ernie Carswell & Associates trade Elliman for Sotheby’s Realty
- 5 reasons marketing your listings to other agents still wins deals
- Paul Salazar moves from Hilton & Hyland to Compass
More from beverly hillsMore posts in beverly hills »
- Compass just recruited a pair of high-profile Hilton family scions
- Christie’s becomes the 1st US real estate company to launch crypto division: Because currency is ‘here to stay’
- Umansky: How traveling the world helped me build a massive global referral network
- If you were selling a home, would you hire you as the listing agent?
- 3 CEOs talk change, affordability, NAR and end-to-end systems
More from BrentwoodMore posts in Brentwood »
- Bring your own baby: How I turned an open house into a baby rave
- Ernie Carswell & Associates trade Elliman for Sotheby’s Realty
- The Agency’s Billy Rose goes Dutch with luxury auction strategy
- 5 reasons marketing your listings to other agents still wins deals
- Paul Salazar moves from Hilton & Hyland to Compass
More from BrokerageMore posts in Brokerage »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Redfin site fluke exposed past users’ data on listing contact forms
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
More from douglas ellimanMore posts in douglas elliman »
More from Ennis HouseMore posts in Ennis House »
More from Essential Guides & Special ReportsMore posts in Essential Guides & Special Reports »
More from Gary GoldMore posts in Gary Gold »
- NAR opts to keep Clear Cooperation but adds a new option
- Umansky, Dwiggins clash in heated debate over Clear Cooperation
- Robert Reffkin predicts the end of Clear Cooperation in 2025
- Where real estate’s major players stand on Clear Cooperation Policy
- Clear Cooperation takes center stage, faces pressure to change
More from GeoCVMore posts in GeoCV »
More from Hilton & HylandMore posts in Hilton & Hyland »
- Compass just recruited a pair of high-profile Hilton family scions
- Compass agents see play for Anywhere as a power move
- How an agent’s networking landed him Roseanne Barr’s Hawaii listing
- Paul Salazar moves from Hilton & Hyland to Compass
- Checkmate or alienate? Reactions mixed as firms align with Zillow
More from Holmby HillsMore posts in Holmby Hills »
More from Jenny CraigMore posts in Jenny Craig »
More from Lion & OrbMore posts in Lion & Orb »
- Audie Chamberlain named Rechat head of growth, communications
- PR firm Lion & Orb launches annual membership plan for agents
- Lion & Orb’s +AdStudio makes the most of positive press: Tech Review
- Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
- Here’s how to get your listings in the news
More from Lisa ChajetMore posts in Lisa Chajet »
More from ListingsMore posts in Listings »
- The inventory surge is sputtering. See how your market stacks up
- 3 essential AI prompts to make real estate writing easier than ever
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
- Falling for 1st impressions: 9 ways to rake in curb appeal this fall
- Finish 2025 strong by checking these 10 to-dos off your list
More from los angelesMore posts in los angeles »
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Falling home prices leave nearly 1 million Americans ‘underwater’
More from Luciane SerifovicMore posts in Luciane Serifovic »
- 6 new startups taken under the wings of Equity Angels
- How the luxury housing market became invincible in 2021
- Swanky NYC penthouse, site of star-studded Oscar parties, asks $7.9M
- 5 real estate execs share the secrets of running a remote workforce
- How to be successful marketing luxury listings: Be memorable
More from luxuryMore posts in luxury »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
More from MarketingMore posts in Marketing »
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- How the 50-year mortgage could kill agent profitability
- 3 essential AI prompts to make real estate writing easier than ever
More from matterportMore posts in matterport »
- CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
- Realtor.com parent goes after its own virtual tour target amid battle with CoStar
- How agents can make the most of the Zillow-Matterport breakup
- Zillow pulls Matterport, more lawsuits, hidden mistakes: Top 5
- What Zillow’s Matterport fallout means for agents like you
More from Meghan BarryMore posts in Meghan Barry »
More from Michael NourmandMore posts in Michael Nourmand »
- Competition, discretion drive lux agents to embrace private listings
- LA communities face devastation amid slew of historic wildfires
- What other cities can learn from LA’s rocky ‘mansion tax’ rollout
- On the ground in LA: How a divisive ‘mansion tax’ altered real estate
- Broker Spotlight: Michael Nourmand, Nourmand & Associates
More from Multiple Listing ServiceMore posts in Multiple Listing Service »
- Zillow defends private listing rule, criticizes Compass in new filing
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- NAR’s Kevin Sears: We need to ‘show everybody that we as Realtors are pro-consumer’
- NAR membership must be a choice — for agents, brokers, consumers
- Zillow calls Chicago’s Private Listing Network a ‘hidden listing scheme’
More from Neil YoungMore posts in Neil Young »
More from new york cityMore posts in new york city »
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
- ‘Signs of deceleration’ bedevil US home prices
- Howard Hanna expands into NYC with purchase of Elegran
- Inside Zillow’s ChatGPT integration (and what it means for real estate)
More from Pacific PalisadesMore posts in Pacific Palisades »
- Uber driver charged in blaze that erupted into the Palisades Fire
- High-net-worths find safe harbor in real estate: Sotheby’s Realty
- Fire-scarred CA neighborhoods ‘not even close’ to bottoming out
- California investigates State Farm’s wildfire insurance handling
- 10 unexpected places to find your next top producer
More from PasadenaMore posts in Pasadena »
- Big cities drive the housing supply reset — for all the wrong reasons
- MLS hacked? Solid Earth’s Passkey authentication aims to lock it down
- Developers are lining up to buy in on Altadena’s burned out lots
- Ernie Carswell & Associates trade Elliman for Sotheby’s Realty
- FEMA held back Direct Lease for LA wildfire survivors. Here’s why
More from pocket listingMore posts in pocket listing »
More from public relationsMore posts in public relations »
More from Rochelle MaizeMore posts in Rochelle Maize »
More from santa monicaMore posts in santa monica »
- 5 reasons marketing your listings to other agents still wins deals
- Paul Salazar moves from Hilton & Hyland to Compass
- Evacuees still fight for housing as recovery efforts find their way in LA
- Agents scramble to find housing for those displaced by LA wildfires
- What other cities can learn from LA’s rocky ‘mansion tax’ rollout
More from SelectMore posts in Select »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Redfin site fluke exposed past users’ data on listing contact forms
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
More from southern californiaMore posts in southern california »
- Inman is celebrating 30 years of community, and you’re invited
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Take the wheel: 5 tips to steer your marketing in the right direction
- Looking back at Aug. 17: Are agents better off than we were a year ago?
- Keller Williams CEO: Private listings should be a ‘local decision’
More from town residentialMore posts in town residential »
More from victor lundMore posts in victor lund »
- Zillow’s ChatGPT integration sets off alarm bells for industry leaders
- Zillow may be surrounded, but it’s not checkmate just yet
- Experts see Anywhere acquisition as bid to remake real estate in Compass’ image
- Sanford fires back at Compass, argues against ‘walled gardens’
- Real estate’s hottest hookups amid merger mania: The Download
More from warburg realtyMore posts in warburg realty »
- Fred Peters leaves eponymous firm for Brown Harris Stevens
- Coldwell Banker Warburg expands into Brooklyn with Dumbo office
- Kevelyn Guzman to take reins of Coldwell Banker Warburg in 2024
- Corcoran lands top spot in first-ever UrbanDigs NYC brokerage rankings
- Coldwell Banker Warburg partners with new development firm Reuveni
More from wav groupMore posts in wav group »
- AI expert: Agents must harness AI or be replaced by those who do
- Zillow may be surrounded, but it’s not checkmate just yet
- Experts see Anywhere acquisition as bid to remake real estate in Compass’ image
- Colorado MLS begins offering complimentary Rayse access
- Compass negotiating to buy Berkshire Hathaway HomeServices
More from wealth xMore posts in wealth x »
Be First to Comment