The question isn’t whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders.
Source: Inman News
The Compass-Anywhere merger: When elite meets scale, what happens to value propositions?
Published in Agent, Agent Segmentation, Anywhere, Brokerage, brokerage consolidation, compass, Compass-Anywhere merger, Elite Positioning, FirstTeam, Go-To-Market Strategy, inman, Lauren Henss, M&A, Market Presence, Mauricio Umansky, mergers and acquisitions, MLS, Opinion, Personal Value Proposition, Private Listing Strategy, PropTech, Redfin, Scott Harris, Select, Serhant., service, technology platforms and the agency
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