For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences.
Source: Inman News
Selling real estate is selling a story. Here’s how to do it right
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from buyer agentMore posts in buyer agent »
More from ExclusivityMore posts in Exclusivity »
More from high-end real estateMore posts in high-end real estate »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales
- Christie’s Real Estate expands into Traverse City, Michigan
- Why now is the perfect time for a mansion boom
- Why the Miami luxury market has boomed amid lower-price slump
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from instagramMore posts in instagram »
- Can agents use AI to help with contracts and disclosures?
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The end of ‘just listed’ marketing (and what to do instead)
- Learning to lead: 5 practices that help moms thrive in real estate
More from jackson holeMore posts in jackson hole »
- Inman is celebrating 30 years of community, and you’re invited
- Mortgage rates plummet to new 2025 low on anemic jobs report
- ‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’
- Mortgage rates drop sharply as Powell shifts stance on rate cuts
- A blockbuster roster of luxury icons are heading to San Diego in July
More from Latham JenkinsMore posts in Latham Jenkins »
- ‘If our nurses, firefighters, and teachers can’t live here, then our community stops functioning’
- The ‘luxurification’ of the West faces its growing pains
- Listing Lesson: Revering and marketing an iconic guest ranch
- Listing Lessons: How I marketed a multimillion-dollar ranch and generated massive media coverage
- These are the top luxury real estate agents by sales volume in every state
More from Live Water PropertiesMore posts in Live Water Properties »
More from luxuryMore posts in luxury »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- The most iconic house in Los Angeles is now for sale
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
More from luxury homesMore posts in luxury homes »
- What it takes to build a $100M real estate brand with heart
- Stock market gains push luxury homebuyers ahead in October
- Be protective, proactive and prepared when working with celebrity clients
- 9 power plays to win the world’s wealthiest real estate clients
- Own your own gate — or be replaced by one of the gatekeepers
More from luxury lensMore posts in luxury lens »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- The most iconic house in Los Angeles is now for sale
- Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
More from luxury marketingMore posts in luxury marketing »
- Inman announces the newest members of the 2025 Golden I Club
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
- 4 advanced marketing tactics for real estate teams that really work
- How Veena Rayapareddi is forging a new path for women in real estate
- How 1 luxury agent built a dream-come-true, referral-based business
More from luxury real estateMore posts in luxury real estate »
- Future-proof your digital footprint for 2026 (and beyond)
- Luxury’s next phase: What the 2026 buyer really wants
- Stock market gains push luxury homebuyers ahead in October
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from storytellingMore posts in storytelling »
More from Storytelling in MarketingMore posts in Storytelling in Marketing »
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202506More posts in theme-month-202506 »
- Rookie to rockstar: What every new buyer’s agent needs to know
- How dialed-in perks turn forever clients into lead-gen machines
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
- 5 family-friendly amenities that will make your next real estate sale
More from Today's Buyers AgentMore posts in Today's Buyers Agent »
- Rookie to rockstar: What every new buyer’s agent needs to know
- How dialed-in perks turn forever clients into lead-gen machines
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
- 5 family-friendly amenities that will make your next real estate sale
More from twitterMore posts in twitter »
- From glass ceiling to glass cliff: Why women leaders still face an uphill battle
- Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices
- No, the Washington DC housing market isn’t crashing amid layoffs
- Bluesky or Threads? Go where your vibe thrives
- 3 multimillion-dollar mansions are at risk of sliding into the Pacific
More from WyomingMore posts in Wyoming »
- How local outreach and community events build trust and client loyalty
- Mortgage rates plummet to new 2025 low on anemic jobs report
- Evergreen Home Loans hiring to serve 29 additional states
- Mortgage rates drop sharply as Powell shifts stance on rate cuts
- Outside lawyers, WSJ editorial board urge Trump not to fire Powell
Be First to Comment