Real estate portals benefit tremendously from network effects, which is the key factor that gives them unprecedented market power and an impregnable moat to repel competition. Let’s take a look at international portal leadership across three markets and explore the challenges of competing with a leading portal.
Source: Inman News
‘Millions More Buyers’: What’s a real estate portal’s competitive advantage?
Published in Analysis, domain group, fairfax media, Marketing, Millions More Buyers, Move, network effects, news corp, onthemarket, Opinion, portals, rea group, real estate portals, realtor.com, rightmove, robert thompson, Zillow and zoopla
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