For real estate agents, marketing is a means to build relationships with potential and existing clients. And thanks to its storytelling capabilities, content marketing is an especially effective tool for agents looking to earn engagement and foster new connections.
Source: Inman News
Looking to generate leads? Prioritize content marketing
More from advertisingMore posts in advertising »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- CoStar says Zillow ‘always ready to play the victim’ in latest response
- FTC sues Zillow, Redfin over $100M rental syndication deal
- Sellers don’t care about your fancy CRM. They care how you use it
- Vrbo slapped over Super Bowl ad after Airbnb complaint
More from AgentMore posts in Agent »
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from bufferMore posts in buffer »
- Can you tell what’s real anymore? How AI video is testing our trust
- Trending: Flashes, edits and (still) no clarity on TikTok
- 7 underutilized tech tools that’ll make you look like a top producer
- 5 essential real estate marketing tools for the modern agent
- Be unstoppable in 2020 with these 10 powerful apps
More from canadaMore posts in canada »
- RE/MAX CEO: Consolidation ‘could help accelerate our strategy’
- Engel & Völkers’ CEO: ‘We’re focused on culture over indiscriminate scale’
- Trump tariff policy has soured Canadian interest in US properties
- Next question for Opendoor: ‘Kill agent partnership,’ or work with real estate pros?
- Homebuilders cry ‘uncle’ as duties on Canadian lumber hit 27%
More from digitalMore posts in digital »
More from high-end real estateMore posts in high-end real estate »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales
- Selling real estate is selling a story. Here’s how to do it right
- Christie’s Real Estate expands into Traverse City, Michigan
- Why now is the perfect time for a mansion boom
More from hootsuiteMore posts in hootsuite »
More from LaterMore posts in Later »
More from Lead GenerationMore posts in Lead Generation »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- How the 50-year mortgage could kill agent profitability
More from lead nurturingMore posts in lead nurturing »
- What Tom Ferry’s latest poll reveals about the future-focused agent
- Here’s what top agents do in the 1st 60 minutes of their day
- Here’s a simple formula for building a healthy, thriving business
- 3 unconventional ways to make open houses work harder for you
- Forget real estate soap operas. Here’s where you should focus
More from Leading in LuxuryMore posts in Leading in Luxury »
More from luxury real estateMore posts in luxury real estate »
- Inman is celebrating 30 years of community, and you’re invited
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Should real estate agents have tattoos? The pros weigh in
- Learn everything, be curious and show up to succeed in real estate
More from MarketingMore posts in Marketing »
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
More from onlineMore posts in online »
More from QuebecMore posts in Quebec »
More from real estateMore posts in real estate »
- Inman is celebrating 30 years of community, and you’re invited
- ‘Selling the OC’ drops today. Get to know the agents
- 7 lessons the Marines taught this CEO about running a brokerage
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025
More from Sotheby's International RealtyMore posts in Sotheby's International Realty »
- Inman is celebrating 30 years of community, and you’re invited
- SERHANT. enters Sin City with 2nd Southwestern market launch
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Robert Reffkin: My commitments to Anywhere’s brands
- Christie’s president wants to dominate luxury real estate
More from SponsoredMore posts in Sponsored »
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- 5 hot real estate technology trends
- The quickest way to make your team look 10 times more professional online
- From cash offer to collaboration: Offerpad empowers agents and sellers
- Your AI twin hates you
More from Sponsored SectionsMore posts in Sponsored Sections »
Be First to Comment