Real estate pros have let tech platforms and restrictive policies chip away at agent value for too long, coach Darryl Davis writes. Let the people who earn the listing own the lead.
Source: Inman News
It’s time to take back our listings
Published in Agent, Agent Appreciation Month, Brokerage, Clear Cooperation Policy, Columns, darryl davis, Darryl Davis Seminars, Follow Up Boss, Future Leaders of Real Estate, Lead Generation, listing agent, listing portals, Listings, marketing listings, MLS, MLS & Associations, MLS rules, Multiple Listing Service, Opinion, portals, real estate listings, real estate marketing, real estate portals, realtor.com, Select, service, showingtime, teams, Theme Months, theme-month-202505, transparency and Zillow
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from Agent Appreciation MonthMore posts in Agent Appreciation Month »
- Just got your real estate license? Time to get organized
- 5 pillars of building a dependable, sustainable, predictable business
- Beyond trophies: Top brokerages rethink agent appreciation
- Have you been using AI wrong? This missing piece unlocks real results
- New to networking? 10 tips to make the most of your connections
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Clear Cooperation PolicyMore posts in Clear Cooperation Policy »
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from darryl davisMore posts in darryl davis »
- What saved my life — and why our industry must choose compassion over judgment
- Giving back in a time of uncertainty: How real estate leaders are changing lives
- Why FSBOs cannot sell at a Realtor price: Now Streaming
- 41 years, 8 lessons, 1 truth about real estate that never changes
- Are 50-year mortgages an affordability fix or a time bomb?
More from Darryl Davis SeminarsMore posts in Darryl Davis Seminars »
- What saved my life — and why our industry must choose compassion over judgment
- Giving back in a time of uncertainty: How real estate leaders are changing lives
- 41 years, 8 lessons, 1 truth about real estate that never changes
- What is a 50-year mortgage? The pros and cons of Trump’s proposal
- Falling for 1st impressions: 9 ways to rake in curb appeal this fall
More from Follow Up BossMore posts in Follow Up Boss »
- Zillow Flex class-action complaint now includes RICO allegations
- Here’s how to save canceled listings and improve success rates
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- How to charge through market chaos with a ‘Rhino Mindset’
More from Future Leaders of Real EstateMore posts in Future Leaders of Real Estate »
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from listing agentMore posts in listing agent »
More from listing portalsMore posts in listing portals »
- Compass targets Zillow’s warnings to agents in new brief
- Zillow provides clarity on private listings rule — and when it rolls out
- EXp rolls out advisory forms for sellers considering a private listing
- Rival portal execs team up against a common foe: MLS red tape
- Even CoStar doesn’t think it will unseat Zillow, DelPrete argues
More from ListingsMore posts in Listings »
More from marketing listingsMore posts in marketing listings »
- 10 hot strategies to help sell your listings this fall
- Everything old is new(?) again when it comes to marketing your listings
- 20 property photo crimes you should never commit
- The secret to generating 33,000 listing video views for only $200
- What has been the biggest change to the indie landscape in 2021?
More from MLSMore posts in MLS »
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- More MLSs are moving to provide non-Realtors with access
- The right calendar is an easy button for your listing process
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from MLS & AssociationsMore posts in MLS & Associations »
- California Association of Realtors leans into referral fee transparency
- Ex-CEO charged with grand theft; local Realtor association left ‘all but broke’
- NAR’s new consumer profile shows agents how to thrive in 2026
- NAR NXT: The Download on last week’s trends, tensions, takeaways
- Dispatches from NAR NXT as real estate grapples with AI
More from MLS rulesMore posts in MLS rules »
- Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes
- 5 no-nonsense ways to stay out of court (and out of trouble)
- Rethinking NAR’s speech policy, CCP, settlement: Inman Top 5
- Zillow’s clarity, Tutor’s clap back, LionDesk’s closure: Inman Top 5
- Serhant’s diss, Homes.com’s boost, Caballero’s record: Top 5
More from Multiple Listing ServiceMore posts in Multiple Listing Service »
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- More MLSs are moving to provide non-Realtors with access
- The right calendar is an easy button for your listing process
More from OpinionMore posts in Opinion »
- Why I’m still grateful to be a real estate professional
- What saved my life — and why our industry must choose compassion over judgment
- Private inventory: New competition rules that leave consumers behind
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Industry shocked as Realtors say no to referral-fee transparency
More from portalsMore posts in portals »
- Zillow reverses course and removes climate data from listings
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- California Association of Realtors leans into referral fee transparency
- Zillow’s listing ban hangs in the balance after 4-day hearing
- This week was all about NAR: Inman’s Top 5 stories
More from real estate listingsMore posts in real estate listings »
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from real estate portalsMore posts in real estate portals »
- Zillow reverses course and removes climate data from listings
- Realtor.com CEO talks ‘serious competitors,’ says ‘quality is really what we’re interested in’
- Redfin site fluke exposed past users’ data on listing contact forms
- Realtor.com is gaining on competing portals despite decline in users, owners say
- Real estate portals feel the heat during a rough week: The Download
More from realtor.comMore posts in realtor.com »
- Zillow reverses course and removes climate data from listings
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- What it takes to build a $100M real estate brand with heart
- Zillow’s SkyTour uses complex 3D tech to simplify home search
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from showingtimeMore posts in showingtime »
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Theme MonthsMore posts in Theme Months »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Want AI to recommend you in online search? Do these 7 things
- AI expert: Agents must harness AI or be replaced by those who do
- Practical magic! How to use AI for real estate disclosures
- How I script, edit and caption real estate videos FAST using AI
More from theme-month-202505More posts in theme-month-202505 »
- Just got your real estate license? Time to get organized
- 5 pillars of building a dependable, sustainable, predictable business
- Beyond trophies: Top brokerages rethink agent appreciation
- Have you been using AI wrong? This missing piece unlocks real results
- New to networking? 10 tips to make the most of your connections
More from transparencyMore posts in transparency »
- Industry shocked as Realtors say no to referral-fee transparency
- Zillow Flex class-action complaint now includes RICO allegations
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- Realtors reject proposal to require disclosure of more referral fees
- Inside Nykia Wright’s master plan to fix NAR and rebuild trust
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment