As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives.
Source: Inman News
How top teams and agents can create real estate clients for life
Published in Agent, bernice ross, BrokerageUp, client relationships, Columns, Concierge-level Onboarding Experience, cultivating client relationships, customer for life, Customer Life Strategy, customer-for-life strategy, homes.com, inman community, Lead Generation, Onboarding Experience, Personalized Communications, real estate agent, real estate client, real estate clients, real estate team, RealEstateCoach.com, RealEstateWealthForWomen.com, Redfin, relationship building, rocket companies, san diego, Select, service, teams and Zillow
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