Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients.
Source: Inman News
How to create customer personas — and why they’re important
Published in Agent, branding, Brokerage, customer data, customer personas, jay thompson, market research, Marketing, Marketing & Branding Month, Opinion, Personas, Select, service, theme-month-202009 and Zillow
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