Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve.
Source: Inman News
How to create content that connects you to your community
More from AgentMore posts in Agent »
- The death of old-school SEO, and what it means for real estate
- Forget private marketplaces, Colorado brokers launch full-transparency offensive
- 7 AI tips for real estate agents from a tech insider
- Zillow released its price forecast for hundreds of US markets. What will happen near you?
- Here’s why price cuts are sweeping the country
More from Content MarketingMore posts in Content Marketing »
- The death of old-school SEO, and what it means for real estate
- FTC sues Zillow: A wake-up call for real estate agents and brokers
- How to protect your business during a brokerage merger
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from Lead GenerationMore posts in Lead Generation »
- The death of old-school SEO, and what it means for real estate
- FTC sues Zillow: A wake-up call for real estate agents and brokers
- The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent
- Here’s our most read advice from Back to Basics Month 2025
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from MarketingMore posts in Marketing »
- The death of old-school SEO, and what it means for real estate
- Forget private marketplaces, Colorado brokers launch full-transparency offensive
- Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review
- 7 AI tips for real estate agents from a tech insider
- Why most real estate agents lose the deal after the 1st meeting
More from Markets & EconomyMore posts in Markets & Economy »
More from new agentMore posts in new agent »
- Why most real estate agents lose the deal after the 1st meeting
- Don’t just read the news. Be part of the story with Inman’s Tip Line
- FTC sues Zillow: A wake-up call for real estate agents and brokers
- Compass-Anywhere merger FAQ: How will it change real estate?
- 5 ways real estate agents can still win big in Q4
More from SelectMore posts in Select »
- The death of old-school SEO, and what it means for real estate
- Credit bureaus slam plan to cut them out of FICO score pricing
- Forget private marketplaces, Colorado brokers launch full-transparency offensive
- Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review
- Lesson Learned: Luxury isn’t price, it’s experience
More from serviceMore posts in service »
More from video contentMore posts in video content »
- Brand-first marketing: Creating content that positions you as the go-to agent
- How to leverage YouTube to go from contact to contract in 17 days
- Trending: Ownership shifts, joyful strategy and smarter reach
- Your social media blueprint from a 22-year-old real estate prodigy
- 24 innovative video content ideas for 2024 (with real-world examples)
More from video marketingMore posts in video marketing »
- Turn 1 short video into 3 posts: How to scale your content with AI
- After 40 years in business, this Utah real estate broker gets a client a week through TikTok
- 6 tech tools to elevate your listing presentation on a budget
- Conferences are goldmines (if you know how to film them)
- 10 easy daily marketing moves that build your brand and business
Be First to Comment