If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes.
Source: Inman News
FTC sues Zillow: A wake-up call for real estate agents and brokers
Published in Agent, agent advice, Antitrust Law, broker advice, Brokerage, Columns, compass, Content Marketing, costar, Facebook, federal trade commission, ftc, google ads, homes.com, Housing Category Restriction, Housing Category Restrictions, Josh Ries, Lead Funnel Ownership, Lead Generation, Lead Systems, Marketing, new agent, Opinion, portals, Redfin, referral marketing, Regulations, rental advertising, search engine optimization, Select, SEO, service, Social media engagement, teams and Zillow
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