Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform.
Source: Inman News
Facebook Marketplace: The effective tool most agents skip
Published in Abby Goodell, Agent, Brokerage, buyer agents, Columns, Content Marketing, Facebook marketing for real estate, facebook marketplace, Holly Brink, illinois, inman, iowa, Lead Generation, Listings, listings marketing, Marketing, marketing a listing, marketing strategies, minnesota, My Real Estate Company, nebraska, professional photography, Select, service, social media marketing, teams, Technology, theme-month-202506 and Today's Buyers Agent
More from AgentMore posts in Agent »
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from BrokerageMore posts in Brokerage »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Where else is Zillow not enforcing its private listing ban?
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Redfin site fluke exposed past users’ data on listing contact forms
More from buyer agentsMore posts in buyer agents »
- The leadership playbook: Stay ahead in a fast-moving market
- How dialed-in perks turn forever clients into lead-gen machines
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
- 5 family-friendly amenities that will make your next real estate sale
More from ColumnsMore posts in Columns »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
- Stop freaking out about 50-year mortgages. They might save the housing market
- What’s driving multifamily’s market resurgence?
More from Content MarketingMore posts in Content Marketing »
- 3 essential AI prompts to make real estate writing easier than ever
- What Tom Ferry’s latest poll reveals about the future-focused agent
- Yes, the current market is brutal, but ‘boomsday’ is on the way
- How to audit your brand like a marketing pro
- What Starbucks, TikTok and Taco Bell can teach us about marketing
More from Facebook marketing for real estateMore posts in Facebook marketing for real estate »
More from facebook marketplaceMore posts in facebook marketplace »
- Toronto listing that offers to share a queen-size bed raises eyebrows
- No, you don’t need to freak out over Facebook’s new listings rule
- Agents baffled by confusing new Facebook property listing policy
- A new, free way to get more reach for your listings
- A new, free way to help get more reach for your listings
More from Holly BrinkMore posts in Holly Brink »
- Stop freaking out about 50-year mortgages. They might save the housing market
- 7 lessons the Marines taught this CEO about running a brokerage
- Real estate portals feel the heat during a rough week: The Download
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
More from illinoisMore posts in illinois »
- Where else is Zillow not enforcing its private listing ban?
- Stop freaking out about 50-year mortgages. They might save the housing market
- Zillow calls Chicago’s Private Listing Network a ‘hidden listing scheme’
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
More from inmanMore posts in inman »
- RateMyAgent and Curated Social merge to form Renowned platform
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Inman is celebrating 30 years of community, and you’re invited
- Redfin site fluke exposed past users’ data on listing contact forms
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
More from iowaMore posts in iowa »
- Stop freaking out about 50-year mortgages. They might save the housing market
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- These agents are ‘drowning.’ AI was supposed to save them
- How are you breaking down barriers for agents and clients living with disabilities?
More from Lead GenerationMore posts in Lead Generation »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- How the 50-year mortgage could kill agent profitability
More from ListingsMore posts in Listings »
- The inventory surge is sputtering. See how your market stacks up
- 3 essential AI prompts to make real estate writing easier than ever
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
- Falling for 1st impressions: 9 ways to rake in curb appeal this fall
- Finish 2025 strong by checking these 10 to-dos off your list
More from listings marketingMore posts in listings marketing »
More from MarketingMore posts in Marketing »
- RateMyAgent and Curated Social merge to form Renowned platform
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
More from marketing a listingMore posts in marketing a listing »
- Bring your own baby: How I turned an open house into a baby rave
- 3 clichés top listing agents don’t buy into during a market downtick
- 7 signs your business is thriving (even when the market isn’t)
- Has this Austin MLS ‘solved’ the private listings conundrum?
- 13 tips for turning your summer open house into a marketing event
More from marketing strategiesMore posts in marketing strategies »
More from minnesotaMore posts in minnesota »
- Stop freaking out about 50-year mortgages. They might save the housing market
- Man convicted for killing real estate agent who was lured to a home showing
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
More from My Real Estate CompanyMore posts in My Real Estate Company »
- Stop freaking out about 50-year mortgages. They might save the housing market
- 7 lessons the Marines taught this CEO about running a brokerage
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- These agents are ‘drowning.’ AI was supposed to save them
More from nebraskaMore posts in nebraska »
- Stop freaking out about 50-year mortgages. They might save the housing market
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- Evergreen Home Loans hiring to serve 29 additional states
- These agents are ‘drowning.’ AI was supposed to save them
More from professional photographyMore posts in professional photography »
- How agents can make the most of the Zillow-Matterport breakup
- EXp Realty exec tells agents to stop using bad photos
- How to use strategy, tech and real talk to keep deals moving
- How Zillow views, saves and shares impact home price and sale speed
- Rapid turnaround, ease-of-ordering define HomeJab’s creative services solution: Tech Review
More from SelectMore posts in Select »
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
- Where else is Zillow not enforcing its private listing ban?
More from serviceMore posts in service »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
More from social media marketingMore posts in social media marketing »
More from teamsMore posts in teams »
- FICO scores, magic phrases, earnings digs: Inman Top 5
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
More from TechnologyMore posts in Technology »
- RateMyAgent and Curated Social merge to form Renowned platform
- Zillow defends private listing rule, criticizes Compass in new filing
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
More from theme-month-202506More posts in theme-month-202506 »
- Rookie to rockstar: What every new buyer’s agent needs to know
- How dialed-in perks turn forever clients into lead-gen machines
- Selling real estate is selling a story. Here’s how to do it right
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
More from Today's Buyers AgentMore posts in Today's Buyers Agent »
- Rookie to rockstar: What every new buyer’s agent needs to know
- How dialed-in perks turn forever clients into lead-gen machines
- Selling real estate is selling a story. Here’s how to do it right
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
Be First to Comment