Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform.
Source: Inman News
Facebook Marketplace: The effective tool most agents skip
Published in Abby Goodell, Agent, Brokerage, buyer agents, Columns, Content Marketing, Facebook marketing for real estate, facebook marketplace, Holly Brink, illinois, inman, iowa, Lead Generation, Listings, listings marketing, Marketing, marketing a listing, marketing strategies, minnesota, My Real Estate Company, nebraska, professional photography, Select, service, social media marketing, teams, Technology, theme-month-202506 and Today's Buyers Agent
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from buyer agentsMore posts in buyer agents »
- The leadership playbook: Stay ahead in a fast-moving market
- How dialed-in perks turn forever clients into lead-gen machines
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
- 5 family-friendly amenities that will make your next real estate sale
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from Facebook marketing for real estateMore posts in Facebook marketing for real estate »
More from facebook marketplaceMore posts in facebook marketplace »
- Toronto listing that offers to share a queen-size bed raises eyebrows
- No, you don’t need to freak out over Facebook’s new listings rule
- Agents baffled by confusing new Facebook property listing policy
- A new, free way to get more reach for your listings
- A new, free way to help get more reach for your listings
More from Holly BrinkMore posts in Holly Brink »
- Are 50-year mortgages an affordability fix or a time bomb?
- Stop freaking out about 50-year mortgages. They might save the housing market
- 7 lessons the Marines taught this CEO about running a brokerage
- Real estate portals feel the heat during a rough week: The Download
- What Zillow’s Matterport fallout means for agents like you
More from illinoisMore posts in illinois »
- Kevin Brown shares his plans as NAR’s new president (EXCLUSIVE)
- Where else is Zillow not enforcing its private listing ban?
- Stop freaking out about 50-year mortgages. They might save the housing market
- Zillow calls Chicago’s Private Listing Network a ‘hidden listing scheme’
- What Zillow’s Matterport fallout means for agents like you
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from iowaMore posts in iowa »
- Stop freaking out about 50-year mortgages. They might save the housing market
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- These agents are ‘drowning.’ AI was supposed to save them
- How are you breaking down barriers for agents and clients living with disabilities?
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from ListingsMore posts in Listings »
More from listings marketingMore posts in listings marketing »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from marketing a listingMore posts in marketing a listing »
- Bring your own baby: How I turned an open house into a baby rave
- 3 clichés top listing agents don’t buy into during a market downtick
- 7 signs your business is thriving (even when the market isn’t)
- Has this Austin MLS ‘solved’ the private listings conundrum?
- 13 tips for turning your summer open house into a marketing event
More from marketing strategiesMore posts in marketing strategies »
More from minnesotaMore posts in minnesota »
- Stop freaking out about 50-year mortgages. They might save the housing market
- Man convicted for killing real estate agent who was lured to a home showing
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
More from My Real Estate CompanyMore posts in My Real Estate Company »
- Stop freaking out about 50-year mortgages. They might save the housing market
- 7 lessons the Marines taught this CEO about running a brokerage
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- These agents are ‘drowning.’ AI was supposed to save them
More from nebraskaMore posts in nebraska »
- Stop freaking out about 50-year mortgages. They might save the housing market
- What Zillow’s Matterport fallout means for agents like you
- 5 things to do today to give yourself a fighting chance on ChatGPT
- Evergreen Home Loans hiring to serve 29 additional states
- These agents are ‘drowning.’ AI was supposed to save them
More from professional photographyMore posts in professional photography »
- How agents can make the most of the Zillow-Matterport breakup
- EXp Realty exec tells agents to stop using bad photos
- How to use strategy, tech and real talk to keep deals moving
- How Zillow views, saves and shares impact home price and sale speed
- Rapid turnaround, ease-of-ordering define HomeJab’s creative services solution: Tech Review
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from TechnologyMore posts in Technology »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- DR Horton gets into AI mortgage tech with Tidalwave stake
More from theme-month-202506More posts in theme-month-202506 »
- Rookie to rockstar: What every new buyer’s agent needs to know
- How dialed-in perks turn forever clients into lead-gen machines
- Selling real estate is selling a story. Here’s how to do it right
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
More from Today's Buyers AgentMore posts in Today's Buyers Agent »
- Rookie to rockstar: What every new buyer’s agent needs to know
- How dialed-in perks turn forever clients into lead-gen machines
- Selling real estate is selling a story. Here’s how to do it right
- Ripple effect: The unseen influence of your real estate work
- How are you getting buyer leads in today’s market?
Be First to Comment