In this advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This time, we’ll look at some tried-and-true geographic farming methods and how to take them to the next level.
Source: Inman News
Dear Marketing Mastermind: How can I become a neighborhood expert?
Published in Agent, Columns, dear marketing mastermind, direct mail, facebook marketing, facebook target marketing, listing presentation, mailers, Marketing, Marketing & Branding Month, negotiate, negotiation, neighborhood expert, Opinion, Select, service, social media, teams, theme-month-202009 and Video
More from AgentMore posts in Agent »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Former agent convicted of swindling woman out of her home
- The modern tech stack agents and brokerages need now: Streaming
- $1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
- Here’s the essential reading on the Compass-Anywhere deal
More from ColumnsMore posts in Columns »
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
- Lesson Learned: This isn’t influencing. It’s business
- How to decide whether to stay or go after a big brokerage merger
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
More from dear marketing mastermindMore posts in dear marketing mastermind »
- Dear Marketing Mastermind: Where can I find sellers now?
- Dear Marketing Mastermind: How can we confront the challenges of a COVID market?
- Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
- Dear Marketing Mastermind: Are there rules for what to say to clients?
- Dear Marketing Mastermind: Does my marketing comply with the code of ethics?
More from direct mailMore posts in direct mail »
- 7 tired business strategies that are costing you closings
- The farming framework: A proven system for listing-driven growth
- Task Handwrytten’s 185 robots with your direct mail: Tech Review
- Rewrite the rules: 5 fresh ways to use Canva for real estate
- Lofty promises faster, smarter marketing with Bloom release
More from facebook marketingMore posts in facebook marketing »
- How new mom authenticity translated into 400 sides in 5 years
- How to build a local Facebook group that actually generates leads
- Artur’In offers a few unique touches to warrant a spot in your marketing stack: Tech Review
- Lion & Orb’s +AdStudio makes the most of positive press: Tech Review
- New marketing suite from Tribus offers features for social, email and print
More from listing presentationMore posts in listing presentation »
- 5 biggest listing agent mistakes (and how to avoid them)
- The one skill all real estate agents forget to practice (but shouldn’t)
- The 7 C’s of highly successful agents (and how to apply them)
- Compete with discount agents (without cutting your commission)
- How Opendoor’s CEO resignation underscores the power of visibility
More from mailersMore posts in mailers »
More from MarketingMore posts in Marketing »
- What real estate agents can learn from TikTok, Tylenol and Disney
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- No filter: Your personal opinions on social media can get you fired
- In an uncertain market, Inman Connect New York offers solutions
- Turn 1 short video into 3 posts: How to scale your content with AI
More from Marketing & Branding MonthMore posts in Marketing & Branding Month »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
More from negotiateMore posts in negotiate »
More from negotiationMore posts in negotiation »
- 7 lessons every real estate agent needs to be a lifelong learner
- The 7 C’s of highly successful agents (and how to apply them)
- Forget real estate soap operas. Here’s where you should focus
- Your brunch gets mad Instagram likes, but do you have listings?
- Compete with discount agents (without cutting your commission)
More from neighborhood expertMore posts in neighborhood expert »
More from OpinionMore posts in Opinion »
- No filter: Your personal opinions on social media can get you fired
- How the Compass-Anywhere deal could spur an ‘arms race’
- LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it
- How Charlie Kirk’s assassination could impact real estate
- Compass’ merger with Anywhere Inc. will reshape global real estate
More from SelectMore posts in Select »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Democrats seek transparency into Fannie, Freddie ‘reprivatization’
- Former agent convicted of swindling woman out of her home
- Is fall the new spring? Market winds may be shifting, NAR says
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
More from serviceMore posts in service »
- What real estate agents can learn from TikTok, Tylenol and Disney
- Here’s the essential reading on the Compass-Anywhere deal
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
More from social mediaMore posts in social media »
More from teamsMore posts in teams »
- The modern tech stack agents and brokerages need now: Streaming
- Here’s the essential reading on the Compass-Anywhere deal
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the escrow process offers a chance to show your value: Step 7
- Enduring elegance: Leadership lessons from Giorgio Armani
More from theme-month-202009More posts in theme-month-202009 »
More from VideoMore posts in Video »
- I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
- How the Compass-Anywhere deal could spur an ‘arms race’
- Turn 1 short video into 3 posts: How to scale your content with AI
- How a 2008 bankruptcy fueled a top team leader’s comeback
- Here’s a simple formula for building a healthy, thriving business
Be First to Comment