Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape.
Source: Inman News
Compass CMO: The only path forward is automation
Published in automation, compass, digital advertising, Marketing, Marketing & Branding Month, Matt Spangler, personalization, Select, storytelling and theme-month-202109
More from automationMore posts in automation »
- Rocket Mortgage: Patented AI process cuts turn times by 25%
- How to turn your team’s tech stack into a growth magnet
- OpenAI.com, home of ChatGPT, approaches 1B monthly visitors
- Fully digitized closings can save lenders more than $400 per loan
- With ChatGPT, Addressable fully automates direct mail marketing
More from compassMore posts in compass »
- Coldwell wins St. Louis agent Laura MacDonald back from Compass
- Recruiting War ’24: For brokerages, headhunt pivots to cream of crop
- Top South Florida agent Danilo Tavares leaves Elliman for Corcoran
- 2022 Deal of the Year winner David Mayer returns to Compass
- R New York becomes 1st big brokerage to join NAR challenger
More from digital advertisingMore posts in digital advertising »
- Top producers benefit with new Adwerx Top Performer Package
- Adfenix rebrands as Realforce to meet agent marketing needs
- Marketing tech company Adfenix rises into US market as big brokerages face new threats
- Berkshire Hathaway HomeServices to engage Adwerx Motion Ads in national rollout
- 5 real estate marketing do’s and don’ts for 2022
More from MarketingMore posts in Marketing »
More from Marketing & Branding MonthMore posts in Marketing & Branding Month »
- The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan
- Outdo the competition with this ultimate SEO guide
- After the NAR settlement, 5 keys to buyer relationship marketing
- Top 11 marketing strategies that’ll help you spring into action
- Protect yourself from a TikTok ban: Diversify your social media
More from Matt SpanglerMore posts in Matt Spangler »
More from personalizationMore posts in personalization »
More from SelectMore posts in Select »
More from storytellingMore posts in storytelling »
- Ditch generic marketing: Convey your value with storytelling
- What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta
- 5 real estate skills I learned doing comedy alongside Jerry Seinfeld
- Data storytelling: The key to smarter agent recruitment
- They wanted a different and powerful marketing tool. Here’s what they found.
More from theme-month-202109More posts in theme-month-202109 »
Be First to Comment