Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologically less human — you might want to change this approach in 2020.
Source: Inman News
Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan
Published in 2020, 2020 business plan, Agent, business, generations, generators, Lead Generation, leads, patrick kilner, plan, relationships and Select
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