Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologically less human — you might want to change this approach in 2020.
Source: Inman News
Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan
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