Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologically less human — you might want to change this approach in 2020.
Source: Inman News
Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan
Published in 2020, 2020 business plan, Agent, business, generations, generators, Lead Generation, leads, patrick kilner, plan, relationships and Select
More from 2020More posts in 2020 »
More from 2020 business planMore posts in 2020 business plan »
More from AgentMore posts in Agent »
- NAR economist predicts post-shutdown real estate ‘boom’
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Crack the code on social media: Now Streaming
- NAR scores a victory in buyer commission lawsuit
More from businessMore posts in business »
- 6 red flags to watch out for in 2023 to stay on track in your business
- 5 truths every agent should know about shifting markets
- You are your brand: How I went from MMA fighter to award-winning Realtor
- 3 tried-and-true ways to ensure your business doesn’t freeze this winter
- This is the least memorable way to brand your business — don’t do it
More from generationsMore posts in generations »
More from Lead GenerationMore posts in Lead Generation »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- How the 50-year mortgage could kill agent profitability
More from leadsMore posts in leads »
- From likes to leads: How 1 agent turns Instagram Reels into closings
- Realtor.com CEO: CoStar made ‘deceptive and misleading’ claims
- NAR settlement may disrupt mortgage partner agent programs
- 11 innovative QR code strategies for real estate marketing
- Searching for lead help? SEO Savvy Agent might be the result you need
More from patrick kilnerMore posts in patrick kilner »
More from planMore posts in plan »
More from relationshipsMore posts in relationships »
More from SelectMore posts in Select »
- HUD shifts homeless policy away from providing permanent housing
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- RateMyAgent and Curated Social merge to form Renowned platform
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- NAR scores a victory in buyer commission lawsuit
Be First to Comment