The share of $1 listings has risen 24 percent since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic.
Source: Inman News
Agents find marketing magic in low-ball asking prices
Published in Agent, Brendan DeSilva, buyer's agent, ESPN, hannah jones, Homebuyer Marketing Strategies, homebuyers, homebuying, homesellers, homeselling, Ieasha Larkpor, Kevin Durant, listing agent, Listings, Listings Pricing Strategy, Market Trends, Marketing, marketing tactics, Markets & Economy, Neighborhood Comps, new jersey, Newark, OKC Thunder, oklahoma city, portals, Real Estate Market Trends, realtor.com, residential real estate, Select, The New York Post and Thunder Team Realty
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from buyer's agentMore posts in buyer's agent »
- Stop losing deals: Ask ‘why?’ to find buyers who won’t back out
- 10 compelling reasons that your buyers should purchase now
- Tensions run high as buyers and sellers battle for ‘the driver’s seat’
- How buyer affordability education makes you the go-to agent
- Closing is the lifetime launchpad for client follow-up: Step 8
More from ESPNMore posts in ESPN »
More from hannah jonesMore posts in hannah jones »
- $100M fraud ring busted, hundreds displaced by foreclosures
- When it comes to condo vs. townhome value, location matters
- Does this new housing data foreshadow a recession?
- Here’s how strategic homesellers can find success in a shifting market if they start planning early
- Homeowners are cracking under the pressure of increased costs
More from homebuyersMore posts in homebuyers »
- Delistings and discounts jump as holiday season approaches
- Zillow Flex class-action complaint now includes RICO allegations
- October brought the strongest buyer’s market in 12 years: Redfin
- Fall has been ‘sneaky good’ for buyers, but the ‘warm-up is not guaranteed to last’
- Homebuying off to strongest November start since 2022
More from homebuyingMore posts in homebuying »
More from homesellersMore posts in homesellers »
- October brought the strongest buyer’s market in 12 years: Redfin
- Fall has been ‘sneaky good’ for buyers, but the ‘warm-up is not guaranteed to last’
- 53% of US homes lost value from 2024 — but it’s not a crash
- Share of first-time homebuyers falls to lowest point ever
- Commissions held up in Year 1. Would a seller’s shift upend them?
More from homesellingMore posts in homeselling »
- Tailwinds pull October existing-home sales up 1.2%
- October brought the strongest buyer’s market in 12 years: Redfin
- 53% of US homes lost value from 2024 — but it’s not a crash
- NAR scores a victory in buyer commission lawsuit
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
More from Ieasha LarkporMore posts in Ieasha Larkpor »
More from Kevin DurantMore posts in Kevin Durant »
More from listing agentMore posts in listing agent »
More from ListingsMore posts in Listings »
More from Market TrendsMore posts in Market Trends »
- The inventory surge is sputtering. See how your market stacks up
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Think like an economist. Win like a real estate agent: Now Streaming
- An interactive look inside the new-inventory run that’s losing steam
- As homebuyers gain leverage, sellers get cold feet. Is it happening near you?
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from marketing tacticsMore posts in marketing tactics »
More from Markets & EconomyMore posts in Markets & Economy »
- Dual licensing is on the rise. Is it the right move for your business?
- Change strategy as the market shifts to win the listings long game
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Homebuyers came out in force last week, and rates are trending down
- October was another slow month for pending home sales
More from new jerseyMore posts in new jersey »
- Compass’s Buyer Demand tool: breakthrough or déjà vu?
- Which US cities are the most house poor? (And which are the least?)
- Before Compass: Lessons from Robert Reffkin’s leadership style
- What does Compass’ last big acquisition say about Anywhere?
- Better shares soar on bullish thesis by activist investor Eric Jackson
More from NewarkMore posts in Newark »
- October brought the strongest buyer’s market in 12 years: Redfin
- Sellers outnumber buyers by 36% — but that figure is starting to shrink
- Home price growth rose seasonally in March, but continues to slow
- CFPB rescinds dozens of policies as court battle over its fate rages on
- Homes are sitting longer and not just because of mortgage rates
More from oklahoma cityMore posts in oklahoma city »
- Want to sell 7K houses in a year? Here’s how Ben Caballero does it
- Here’s why builders are slamming the brakes on new apartments
- Insurance, property taxes taking a bigger bite of buyers’ budgets
- West + Main acquires Oregon-based Fred Real Estate Group
- America’s hottest neighborhoods: Midtown District in Oklahoma City, Oklahoma
More from portalsMore posts in portals »
- Zillow reverses course and removes climate data from listings
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- California Association of Realtors leans into referral fee transparency
- Zillow’s listing ban hangs in the balance after 4-day hearing
- This week was all about NAR: Inman’s Top 5 stories
More from Real Estate Market TrendsMore posts in Real Estate Market Trends »
- Home investors’ strategies vary by location: Here’s where they’re getting the most for their money
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
- 10 compelling reasons that your buyers should purchase now
- Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025
- 6 fall content ideas to boost engagement this season
More from realtor.comMore posts in realtor.com »
- Zillow reverses course and removes climate data from listings
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- What it takes to build a $100M real estate brand with heart
- Zillow’s SkyTour uses complex 3D tech to simplify home search
More from residential real estateMore posts in residential real estate »
- Can agents use AI to help with contracts and disclosures?
- Walshe murder trial: Defense floats new story in opening statement
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- The most iconic house in Los Angeles is now for sale
- Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from The New York PostMore posts in The New York Post »
- Outside lawyers, WSJ editorial board urge Trump not to fire Powell
- Trump official: Fed chair to answer for ‘ostentatious’ renovations
- Most wildfire victims won’t return to Palisades, Josh Altman says
- After accident, Utah Realtor raises alarm over kids at home showings
- The Hamptons embraces monochrome design this summer
Be First to Comment