Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done.
Source: Inman News
3 real estate leaders share how to hit the bullseye on your rebrand
Published in 1000 Watt Consulting, branding, C21, Cara Whitley, century 21, GLOBL RED, Kofi Nartey, Marketing, Marketing & Branding Month, rebranding, red oak realty, Select, theme-month-202109 and vanessa bergmark
More from brandingMore posts in branding »
More from C21More posts in C21 »
- To win this summer, homebuyers in California are turning every stone
- Growth through personalized culture and services: the CENTURY 21 way
- The next 50 years for Century 21 Real Estate begin with positive growth momentum
- Mapping a global organization through the lens of experiences is driving growth at Century 21 Real Estate
- Industry leaders: Leverage recruiting to drive growth during the pandemic
More from Cara WhitleyMore posts in Cara Whitley »
More from century 21More posts in century 21 »
More from GLOBL REDMore posts in GLOBL RED »
- LA communities face devastation amid slew of historic wildfires
- World Series of Luxury results: Ohtani puts on a ‘Sho’ in Hawaii
- World Series of Luxury: 16 swinging homes of the Dodgers and Yankees
- With growing demand, Real launches luxury division
- California dreamin’: The nightmare situations luxury agents deal with
More from Kofi NarteyMore posts in Kofi Nartey »
- Gary Keller’s bleak 2025 housing market forecast: The Download
- 10 luxury lessons learned from NOT selling Michael Jordan’s estate
- Real’s latest addition brings Alberta agent total to 1K
- LA communities face devastation amid slew of historic wildfires
- 10, 9, 8, 7… Happy 2025! Get a head start on your luxury business goals
More from MarketingMore posts in Marketing »
- Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan
- The urgency trap: Are you training clients to ignore your boundaries?
- How to turn up the volume and amplify your brand with podcasting
- What ‘6-7’ reveals about the new real estate attention economy
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
More from Marketing & Branding MonthMore posts in Marketing & Branding Month »
- The 411 conversion model: A simple system to generate more referrals
- It’s easier than you think: 10 simple steps to turn 1 listing into 4
- ERA hits a home run with Major League Baseball campaign
- 4 advanced marketing tactics for real estate teams that really work
- 5 reasons being a new agent can be your secret superpower
More from rebrandingMore posts in rebranding »
- HomeSmart celebrates 25 years with new branding, messaging
- Hoby Hanna: What no one tells you about leading through a merger
- Howard Hanna launches first rebrand in more than 40 years
- RE/MAX meets expectations in Q1 but forecasts turbulence ahead
- The Keyes Company rolls out brand refresh ahead of 100th anniversary
More from red oak realtyMore posts in red oak realty »
- Here’s why indies are stoked about the Compass-Anywhere deal
- Broker Spotlight: Vanessa Bergmark, Red Oak Realty
- Is anyone ever ‘right’? The perils of predicting housing markets in 2023
- Red Oak Realty taps former KW, Pacific Union leader as president
- 3 leaders reveal the ‘blessing and curse’ of the fall housing market
More from SelectMore posts in Select »
- Stop begging for deals: 9 real-world tips for negotiating concessions
- 5 reasons your plumber is quietly richer than you
- Here’s why SMART goals are dumb and STUPID goals work better
- NAR by the numbers: Dues flat, members ‘sticky,’ cost cuts ahead
- Don’t merge Fannie and Freddie, says their biggest investor
More from theme-month-202109More posts in theme-month-202109 »
More from vanessa bergmarkMore posts in vanessa bergmark »
- Here’s why indies are stoked about the Compass-Anywhere deal
- Brokerages, portals react to NAR’s decision to save Clear Cooperation
- Compass negotiating to buy Berkshire Hathaway HomeServices
- Where real estate’s major players stand on Clear Cooperation Policy
- Broker Spotlight: Vanessa Bergmark, Red Oak Realty
Be First to Comment