Never on the defensive for too long, Zillow’s strategy, Brad Inman writes, is to secure its position as the leading listing service and digitize everything — as the rest of the industry sputters.
Source: Inman News
Zillow’s VRX acquisition reveals why the portal can’t be dismissed
Published in Agent, brad inman, bridge interactive, Columns, dotloop, Lead Generation, lloyd frink, Markets & Economy, Opinion, retsly, rich barton, Select, showingtime, streeteasy, Technology, trulia, VRX Media and Zillow
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from brad inmanMore posts in brad inman »
- Inman is celebrating 30 years of community, and you’re invited
- Companies must ‘get big in order to compete’ with Compass-Anywhere
- In an uncertain market, Inman Connect New York offers solutions
- A compliance expert quizzed ChatGPT. Here’s what it got wrong
- 7 red flags that your real estate business is headed for a wipeout
More from bridge interactiveMore posts in bridge interactive »
- Zillow’s ‘new standards’ reveal a big problem. Take back our industry
- Zillow rolls out AI-powered ‘super listing’ tool
- Zillow launches ShowingTime+ in bid to win over real estate agents
- Zillow partners with Giveback Homes to help agents rebuild
- A line in the sand: W+R Studios won’t accept old listing data standard
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from dotloopMore posts in dotloop »
- Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs
- Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review
- 13 tasks real estate agents can delegate to technology (beyond AI)
- Zillow cares more about consumers than Realtors do
- Zillow’s ‘new standards’ reveal a big problem. Take back our industry
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from lloyd frinkMore posts in lloyd frink »
More from Markets & EconomyMore posts in Markets & Economy »
- Dual licensing is on the rise. Is it the right move for your business?
- Change strategy as the market shifts to win the listings long game
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Homebuyers came out in force last week, and rates are trending down
- October was another slow month for pending home sales
More from OpinionMore posts in Opinion »
- Why I’m still grateful to be a real estate professional
- What saved my life — and why our industry must choose compassion over judgment
- Private inventory: New competition rules that leave consumers behind
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Industry shocked as Realtors say no to referral-fee transparency
More from rich bartonMore posts in rich barton »
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from showingtimeMore posts in showingtime »
More from streeteasyMore posts in streeteasy »
- Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
- Real estate portals feel the heat during a rough week: The Download
- Zillow removes Matterport 3D home tours from its sites
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Inman celebrates its 2025 Inman Innovator Award winners
More from TechnologyMore posts in Technology »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- DR Horton gets into AI mortgage tech with Tidalwave stake
More from truliaMore posts in trulia »
- Zillow reverses course and removes climate data from listings
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
- 5 adorable listings that let you live at the ocean for $425K or less
- In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it
- Zillow’s listing ban has begun. Here’s what you need to know now
More from VRX MediaMore posts in VRX Media »
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment