Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes.
Source: Inman News
Your brand isn’t what you say it is (it’s what others see)
Published in Agent, agent branding, brand reputation, branding, branding and marketing, Brokerage, brokerage branding, client experience, closing process, Columns, listing photos, los angeles, luxury, luxury lens, Marketing, Property Branding, public relations, Rainy Hake Austin, real estate brand, real estate branding, real estate marketing, Select, service, Service Experience, teams and the agency
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