In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg’s Kevelyn Guzman writes. Those who wait for conditions to change get left behind.
Source: Inman News
You don’t need a hot market. You need a smarter marketing strategy
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from agent adviceMore posts in agent advice »
- 41 years, 8 lessons, 1 truth about real estate that never changes
- What Tom Ferry’s latest poll reveals about the future-focused agent
- Yes, the current market is brutal, but ‘boomsday’ is on the way
- Why a better morning routine is your secret lead gen weapon
- Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025
More from buyer psychologyMore posts in buyer psychology »
More from client appreciation eventsMore posts in client appreciation events »
- ‘Top of mind’ means nothing without value. 5 ways to do it right
- How to stop second-guessing yourself and make solid decisions
- 9 ways to show clients you appreciate them this summer
- How I would invest $2,500 in my real estate business in 2024
- 8 client appreciation event expenses that are totally worth it
More from Coldwell Banker WarburgMore posts in Coldwell Banker Warburg »
- Dual licensing is on the rise. Is it the right move for your business?
- The biggest mistake most real estate agents make after closing
- Here’s what top agents do in the 1st 60 minutes of their day
- Why most real estate agents lose the deal after the 1st meeting
- We asked 5 new agents, ‘How’s business?’ Their answers might surprise you
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from database marketingMore posts in database marketing »
More from Hyperlocal ExpertiseMore posts in Hyperlocal Expertise »
More from Hyperlocal MarketingMore posts in Hyperlocal Marketing »
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from Kevelyn GuzmanMore posts in Kevelyn Guzman »
- Dual licensing is on the rise. Is it the right move for your business?
- The biggest mistake most real estate agents make after closing
- Here’s what top agents do in the 1st 60 minutes of their day
- Why most real estate agents lose the deal after the 1st meeting
- Forget real estate soap operas. Here’s where you should focus
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from market strategyMore posts in market strategy »
- RE/MAX stays profitable as US agent count, revenue decline
- Chris Heller and Heller the Home Seller team move to eXp Realty
- 1st-time buyers say ‘yes’ to older starter homes due to higher costs
- The price isn’t right? How to talk sellers through their concerns
- Christie’s Real Estate names Gavin Swartzman as next president
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Markets & EconomyMore posts in Markets & Economy »
- Dual licensing is on the rise. Is it the right move for your business?
- Change strategy as the market shifts to win the listings long game
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- Homebuyers came out in force last week, and rates are trending down
- October was another slow month for pending home sales
More from new york cityMore posts in new york city »
- ‘More persistent headwinds’ plague housing market as prices barely budge
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
- ‘Signs of deceleration’ bedevil US home prices
- Howard Hanna expands into NYC with purchase of Elegran
More from real estate marketMore posts in real estate market »
- Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
- The inventory surge is sputtering. See how your market stacks up
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
- Finish 2025 strong by checking these 10 to-dos off your list
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from slow marketMore posts in slow market »
More from sphere of influenceMore posts in sphere of influence »
- Why 88% of agent conversations never make it to the CRM
- Your words are undermining your value. Here’s how to fix the problem
- 10 reasons agents suffer from call anxiety (and how to cure it)
- How to charge through market chaos with a ‘Rhino Mindset’
- Switching brokerages? Here’s your ultimate brand transition playbook
More from teamsMore posts in teams »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
Be First to Comment