Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.
Source: Inman News
Why your brand needs a ‘vibe’ (not red and green) this holiday season
Published in Agent, AI, AI tools, Cari, Consumer Aesthetics Research Institute, Content Marketing, Creator Content, deloitte, Emotional Realism, Facebook, Heinz, holiday marketing, In-person Experiences, instagram, Jessi Healey, Leftovers Culture, Marketing, meta, Micro-aesthetics, real estate marketing, Select, service, social media, suburbs, Trending, uber, walkability and walmart
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