Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes.
Source: Inman News
Why the Compass-Anywhere merger won’t be real estate’s LVMH
Published in Agent, agent recruiting, Amalfi Coast, Anywhere, Aperture Global Real Estate, better homes and gardens, brand differentiation, Brokerage, christie's, coldwell banker, Coldwell Banker Global Luxury, compass, Compass-Anywhere merger, corcoran, cross-brand referrals, era, franchise model, keiretsu, local autonomy, london, Louis Vuitton Moët Hennessy, LPT International, luxury real estate, LVMH, M&A, mergers and acquisitions, Michael Valdes, Opinion, realogy, Select, service, single-entity brokerage and sotheby's
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