The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value.
Source: Inman News
Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
Published in 2026, Agent, brand building, branding and marketing, Brokerage, Columns, competitive advantage, Customer Personalization, end of year, financial literacy, los angeles, luxury, luxury lens, market analysis, Marketing, Mauricio Umansky, negotiation, new agent, Real Estate Agents, relationship building, relationship marketing, Select, service, strategic planning, teams and the agency
More from AgentMore posts in Agent »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- After failed NAR vote, brokerages beef up referral disclosures
- More MLSs are moving to provide non-Realtors with access
- Why I’m still grateful to be a real estate professional
- From near collapse to $5B in sales: The big switch this broker made
More from brand buildingMore posts in brand building »
- The one tool this marketer would never give up (and why it matters)
- Get social media advice from the best in the business: The Download
- Amit Kulkarni, Russ Cofano launch strategy firm Alloy Advisors
- Why agents who ignore branding won’t survive the next 5 years
- The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools
More from branding and marketingMore posts in branding and marketing »
More from BrokerageMore posts in Brokerage »
More from ColumnsMore posts in Columns »
More from competitive advantageMore posts in competitive advantage »
More from end of yearMore posts in end of year »
More from financial literacyMore posts in financial literacy »
More from los angelesMore posts in los angeles »
More from luxuryMore posts in luxury »
- The most iconic house in Los Angeles is now for sale
- Luxury’s next phase: What the 2026 buyer really wants
- Dispatches from NAR NXT as real estate grapples with AI
- Earning gratitude: 5 ways to move the needle in your business
- Jason Oppenheim: Private listings could take real estate ‘back to the Dark Ages’
More from luxury lensMore posts in luxury lens »
More from market analysisMore posts in market analysis »
- Let’s fill in the economic puzzle pieces as key data goes missing
- Yes, the current market is brutal, but ‘boomsday’ is on the way
- AI was built to replace us — but it might end up freeing us
- 5 questions to help you decide what you want in your next job
- CMAs fall flat — this Spotify-inspired lead gen idea wins listings
More from MarketingMore posts in Marketing »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- If price is king, why do we even market new listings?
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from Mauricio UmanskyMore posts in Mauricio Umansky »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Mauricio Umansky on how to survive Compass-Anywhere
- The Compass-Anywhere merger: When elite meets scale, what happens to value propositions?
- Here’s why indies are stoked about the Compass-Anywhere deal
- Mauricio Umansky’s playbook for breaking through plateaus
More from negotiationMore posts in negotiation »
- Stop begging for deals: 9 real-world tips for negotiating concessions
- 5 magic phrases that help real estate agents close more deals
- Recession? Membership? Blessings? Inman Top 5
- It’s ‘difficult’ for buyers ‘to negotiate lower commission rates,’ watchdog says
- Your words are undermining your value. Here’s how to fix the problem
More from new agentMore posts in new agent »
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Stop begging for deals: 9 real-world tips for negotiating concessions
- Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan
- Here’s why SMART goals are dumb and STUPID goals work better
More from Real Estate AgentsMore posts in Real Estate Agents »
- Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway
- NAR’s new consumer profile shows agents how to thrive in 2026
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- NAR by the numbers: Dues flat, members ‘sticky,’ cost cuts ahead
- The 5 non-negotiables of real estate AI
More from relationship buildingMore posts in relationship building »
- Everything you need to know about social media in under 1,100 words
- 3 essential AI prompts to make real estate writing easier than ever
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- The one skill all real estate agents forget to practice (but shouldn’t)
More from relationship marketingMore posts in relationship marketing »
- People don’t hire logos, they hire people. Build relationships
- Why raising your EQ, or emotional intelligence, is a must
- Cultivate enduring relationships from first contact to lifelong client
- Rebuilding your real estate business systems for a fresh start
- Which matters more: Speed to lead or relationship-building? Pulse
More from SelectMore posts in Select »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- After failed NAR vote, brokerages beef up referral disclosures
- The most iconic house in Los Angeles is now for sale
More from serviceMore posts in service »
More from strategic planningMore posts in strategic planning »
More from teamsMore posts in teams »
- Why I’m still grateful to be a real estate professional
- What it takes to build a $100M real estate brand with heart
- Luxury’s next phase: What the 2026 buyer really wants
- The right calendar is an easy button for your listing process
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
More from the agencyMore posts in the agency »
- The most iconic house in Los Angeles is now for sale
- Luxury’s next phase: What the 2026 buyer really wants
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Learn everything, be curious and show up to succeed in real estate
Be First to Comment