On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients.
Source: Inman News
What Zillow’s marketing genius can teach you about social media
Published in Agent, agent value proposition, Agent-led Process, authenticity, Beverly W. Jackson, Brand Evolution, brand marketing, consumer insights, content creation, customer experience, Data, Digital Branding, homebuying process, James Dwiggins, keith robinson, Lead Generation, Marketing, marketing strategy, Mobile, new agent, nexthome, Real Estate Insiders Unfiltered, real estate marketing, SEO, service, social media, storytelling, teams, transparency, Video and Zillow
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