Not crazy about buyer love letters? Mortgage expert Rick Guerrero says that a great lender can reach out to the listing agent on a buyer’s behalf to offer information and reassurance.
Source: Inman News
WATCH: The right lender can make buyer love letters obsolete
Published in Agent, Banking & Lending, buyer love letter, buyer love letters, Buyers Tools, lenders, lending, Mortgage, new agent, Opinion, Rick Guerrero, Select and service
More from AgentMore posts in Agent »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Stop freaking out about 50-year mortgages. They might save the housing market
More from Banking & LendingMore posts in Banking & Lending »
- Stop freaking out about 50-year mortgages. They might save the housing market
- How to win more listings in a locked-in market environment
- Which US cities are the most house poor? (And which are the least?)
- More homes sold. Lower rates. Lower inflation. Where Fannie Mae expects the market to move
- What is the Federal Reserve, and how does it impact real estate?
More from buyer love letterMore posts in buyer love letter »
- Caution! 3 ways your buyer’s love letter could violate Fair Housing
- Forget buyer love letters. Craft a perfect offer instead
- You owe it to yourself to challenge buyer love letter misinformation
- Let’s stay together: Why buyer love letters deserve a second chance
- How are you handling buyer love letters? Pulse
More from buyer love lettersMore posts in buyer love letters »
- Caution! 3 ways your buyer’s love letter could violate Fair Housing
- Barbara Corcoran on the $418M NAR settlement: It’s ‘not a big deal’
- Forget buyer love letters. Craft a perfect offer instead
- You owe it to yourself to challenge buyer love letter misinformation
- Let’s stay together: Why buyer love letters deserve a second chance
More from Buyers ToolsMore posts in Buyers Tools »
More from lendersMore posts in lenders »
- Ted Cruz aims to defund CFPB with implications for lender oversight
- Notable to power Brown Harris Stevens’ reno and staging product
- 12 ways to build strong lender partnerships for happier clients
- Real estate’s AI boom is behind the curve on lead generation: Triple-I
- New startup Foyer helps first-time homebuyers with savings program
More from lendingMore posts in lending »
More from MortgageMore posts in Mortgage »
- Stop freaking out about 50-year mortgages. They might save the housing market
- Homebuying off to strongest November start since 2022
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- How the 50-year mortgage could kill agent profitability
- Falling home prices leave nearly 1 million Americans ‘underwater’
More from new agentMore posts in new agent »
- ‘Selling the OC’ drops today. Get to know the agents
- How to keep agents motivated if they’re worried about commissions
- How a new agent turned hateful social media comments into a growth opportunity
- What Zillow’s marketing genius can teach you about social media
- 11 ways to rebuild if your internal ‘check engine light’ comes on
More from OpinionMore posts in Opinion »
- Stop freaking out about 50-year mortgages. They might save the housing market
- Real estate has become lawsuit-happy, and it’s killing our credibility
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- Why commissions have risen since the 2024 NAR settlement
- NAR membership must be a choice — for agents, brokers, consumers
More from Rick GuerreroMore posts in Rick Guerrero »
- Want more buyers? Choose a mortgage advisor, not a loan officer
- Here’s how to pivot when viral content turns to crickets
- TikTok is the most powerful lead gen tool you’re probably not using
- Transform your real estate career with this one simple skill
- Mortgage rules are changing. Here’s what agents need to know
More from SelectMore posts in Select »
- Alexander brothers denied motion to dismiss sex-trafficking charges
- Redfin site fluke exposed past users’ data on listing contact forms
- Brown Harris Stevens names Halstead heir as its chief strategy officer (EXCLUSIVE)
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
More from serviceMore posts in service »
- Stop waiting for permission: Why leadership starts with self-trust
- Leadershift: How brokers and team leaders can prepare for 2026
- Stop freaking out about 50-year mortgages. They might save the housing market
- What’s driving multifamily’s market resurgence?
- ‘Selling the OC’ drops today. Get to know the agents
Be First to Comment