Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world.
Source: Inman News
Trending: Fewer humans, more messages and maybe a Reels app?
Published in Agent, AI, Bluesky, Columns, content creation, Content Marketing, digital marketing, Direct Messaging, inman, instagram, Jessi Healey, mark zuckerberg, Marketing, meta, real estate marketing, san diego, Select, service, social media, social media marketing, social media strategy, the new york times, Trending, Virtual Influencers and youtube
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from AIMore posts in AI »
- Can agents use AI to help with contracts and disclosures?
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
More from BlueskyMore posts in Bluesky »
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from content creationMore posts in content creation »
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Everything you need to know about social media in under 1,100 words
- How to turn up the volume and amplify your brand with podcasting
- What Zillow’s marketing genius can teach you about social media
- How AI helped me get 110K views posting 30 times a day for 30 days
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from digital marketingMore posts in digital marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
More from Direct MessagingMore posts in Direct Messaging »
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from instagramMore posts in instagram »
- Can agents use AI to help with contracts and disclosures?
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The end of ‘just listed’ marketing (and what to do instead)
- Learning to lead: 5 practices that help moms thrive in real estate
More from Jessi HealeyMore posts in Jessi Healey »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- AI was built to replace us — but it might end up freeing us
More from mark zuckerbergMore posts in mark zuckerberg »
- Instagram’s 3 new updates get personal. Too close for comfort?
- The Agency headed to Decentraland with launch of first metaverse office
- Want a piece of Facebook history? Even if you don’t, it’s yours for $5.3M
- How to talk to millennials as they take over the real estate world
- EXp Realty CEO Glenn Sanford is the billionaire next-door
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from metaMore posts in meta »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What Tom Ferry’s latest poll reveals about the future-focused agent
- The rise of AI fakes could erode trust in real estate marketing
- 5 huge mistakes agents make when calculating cost per lead
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from social mediaMore posts in social media »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- 41 years, 8 lessons, 1 truth about real estate that never changes
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from social media strategyMore posts in social media strategy »
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Find your content lane: How to stand out on social media
- The rise of punk rock kindness: What Superman teaches us about content that sticks
- Not just Meta: Don’t sleep on YouTube and LinkedIn
- 7 Instagram features agents should use (but probably don’t)
More from the new york timesMore posts in the new york times »
- Zillow reverses course and removes climate data from listings
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- ‘He didn’t even say he was sorry’: Brooklyn investor gets prison time for 12-year deed fraud scheme
- Is the housing market in the midst of a recession? Treasury Secretary Scott Bessent thinks so
More from TrendingMore posts in Trending »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- AI slop is flooding social feeds and reshaping real estate marketing
- What ‘6-7’ reveals about the new real estate attention economy
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
Be First to Comment