Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation.
Source: Inman News
TikTok is the most powerful lead gen tool you’re probably not using
Published in Agent, Columns, Content Marketing, content strategy, Facebook, First-Time Homebuyer Programs, homebuyer grants, jimmy burgess, Josh Ries, Lead Gen, Lead Generation, Marketing, Neighborhood Loans, organic content, personal branding, Real Estate Lead Gen Academy, real estate marketing, realtor.com, Rick Guerrero, Select, service, social media, social media lead gen, social media lead generation, social media marketing, TikTok, tiktok lead gen, tiktok lead generation, TikTok marketing, Video, youtube and Zillow
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from Content MarketingMore posts in Content Marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- What it takes to build a $100M real estate brand with heart
- If price is king, why do we even market new listings?
More from content strategyMore posts in content strategy »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- The one tool this marketer would never give up (and why it matters)
- 6 fall content ideas to boost engagement this season
- Are your social media views down? It might be a good thing
- Are your social media views down? Why it might be a good thing
More from FacebookMore posts in Facebook »
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- 7 things real estate brokers should do before the end of the year
- 7 tips for walking away from a recruitment offer (the right way)
- 7 last-minute Halloween marketing tricks (and treats) for agents
- 11 ways to rebuild if your internal ‘check engine light’ comes on
More from homebuyer grantsMore posts in homebuyer grants »
More from jimmy burgessMore posts in jimmy burgess »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- This week was all about NAR: Inman’s Top 5 stories
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- FICO scores, magic phrases, earnings digs: Inman Top 5
More from Josh RiesMore posts in Josh Ries »
- 5 lead-generation metrics you must review before 2026 begins
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- The urgency trap: Are you training clients to ignore your boundaries?
- Are 50-year mortgages an affordability fix or a time bomb?
More from Lead GenMore posts in Lead Gen »
- 5 lead-generation metrics you must review before 2026 begins
- Everything you need to know about social media in under 1,100 words
- The urgency trap: Are you training clients to ignore your boundaries?
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Neighborhood LoansMore posts in Neighborhood Loans »
More from organic contentMore posts in organic content »
- 7 lessons I learned from a fitness influencer about lead generation
- This type of seller lead will wreck your real estate ROI
- 5 ways to cut your marketing spend (without losing leads)
- Rewrite the rules: 5 fresh ways to use Canva for real estate
- Dear Marketing Mastermind: What content should be on my website?
More from personal brandingMore posts in personal branding »
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Finish 2025 strong by checking these 10 to-dos off your list
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- How a new agent turned hateful social media comments into a growth opportunity
- How agents like Ryan Serhant build businesses on social media
More from real estate marketingMore posts in real estate marketing »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- If price is king, why do we even market new listings?
More from realtor.comMore posts in realtor.com »
- Zillow reverses course and removes climate data from listings
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- What it takes to build a $100M real estate brand with heart
- Zillow’s SkyTour uses complex 3D tech to simplify home search
More from Rick GuerreroMore posts in Rick Guerrero »
- Want more buyers? Choose a mortgage advisor, not a loan officer
- Here’s how to pivot when viral content turns to crickets
- Transform your real estate career with this one simple skill
- Mortgage rules are changing. Here’s what agents need to know
- How to use Instagram to generate more real estate leads in 2025
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from social mediaMore posts in social media »
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- 41 years, 8 lessons, 1 truth about real estate that never changes
More from social media lead genMore posts in social media lead gen »
More from social media lead generationMore posts in social media lead generation »
More from social media marketingMore posts in social media marketing »
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Everything you need to know about social media in under 1,100 words
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
More from TikTokMore posts in TikTok »
- AI slop is flooding social feeds and reshaping real estate marketing
- The end of ‘just listed’ marketing (and what to do instead)
- Crack the code on social media: Now Streaming
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
More from TikTok marketingMore posts in TikTok marketing »
- After 40 years in business, this Utah real estate broker gets a client a week through TikTok
- How new mom authenticity translated into 400 sides in 5 years
- The scroll-to-sold TikTok strategy to yield 10 closings in 120 days
- Your social media blueprint from a 22-year-old real estate prodigy
- How do you feel about a potential TikTok ban? Pulse
More from VideoMore posts in Video »
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- From near collapse to $5B in sales: The big switch this broker made
- How this team leader built a 90% repeat and referral business
- Everything you need to know about social media in under 1,100 words
More from youtubeMore posts in youtube »
More from ZillowMore posts in Zillow »
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow reverses course and removes climate data from listings
- After failed NAR vote, brokerages beef up referral disclosures
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- Delistings and discounts jump as holiday season approaches
Be First to Comment