The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate pros.
Source: Inman News
The Inman Handbook: Effective marketing in changing times
Published in Agent, Analysis, Annie Switt, artificial intelligence, Audie Chamberlain, bay area, california, christy murdock edgar, coldwell banker, Coronavirus, coronavirus pandemic, COVID, COVID-19, david marine, handbook, inman handbook, instagram, keller williams, lion and orb, Lisa Taylor, Marketing, matterport, pandemic, real estate, realogy, Red Oak, red oak realty, Redfin, Select and vanessa bergmark
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from AnalysisMore posts in Analysis »
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- October brought the strongest buyer’s market in 12 years: Redfin
- The inventory surge is sputtering. See how your market stacks up
- Northeast sees strongest price gains in Q3 as median single-family home price hits $426,800
- Heard of a K-shaped economy? You’re living in it now
More from Annie SwittMore posts in Annie Switt »
More from artificial intelligenceMore posts in artificial intelligence »
- Future-proof your digital footprint for 2026 (and beyond)
- Can agents use AI to help with contracts and disclosures?
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- How this team leader built a 90% repeat and referral business
More from Audie ChamberlainMore posts in Audie Chamberlain »
More from bay areaMore posts in bay area »
More from californiaMore posts in california »
More from christy murdock edgarMore posts in christy murdock edgar »
- Sending holiday cards? 5 tips for giving the warm and fuzzies on a budget
- Writing your agent bio? 13 tips for standing out from the pack
- How to give your clients the best advice and information
- First year in real estate? New agent expenses to budget for
- 5 listing description mistakes you’re probably making
More from coldwell bankerMore posts in coldwell banker »
- Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway
- Despite unease, Compass poised to retain most Anywhere agents
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Anywhere expects preservation of brand ‘independence’ after Compass merger
- Former Coldwell Banker CEO on affordability and ‘purple’ policies
More from CoronavirusMore posts in Coronavirus »
- The internet fell hard for real estate in 2021. But can the love affair last?
- Los Angeles apartment owners sue over COVID rent freeze
- Demand for urban homes will be ‘muted’ for years: McKinsey
- Chris Heller: Brokerages and teams are playing chicken. Who will win?
- Will migration fizzle out in 2023? History points to existential shift
More from coronavirus pandemicMore posts in coronavirus pandemic »
- Condo sales fall to 10-year low amid surge in insurance costs, HOA fees
- Meet Inman’s 2023 ‘Person of the Year’: The Small Broker-Owner
- The internet fell hard for real estate in 2021. But can the love affair last?
- Los Angeles apartment owners sue over COVID rent freeze
- Chris Heller: Brokerages and teams are playing chicken. Who will win?
More from COVIDMore posts in COVID »
- Realty 1 Georgia adopts new name after joining Century 21 network
- Buy now; hesitation creates opportunity, Barbara Corcoran says
- Century 21 CEO Mike Miedler on his ‘relentless’ pursuit of NYC in 2024
- Successful agents show up, Robert Reffkin says in remote-work rebuke
- ‘Great Reshuffling’ winds down as COVID hotspots and tech hubs cool
More from COVID-19More posts in COVID-19 »
More from david marineMore posts in david marine »
More from handbookMore posts in handbook »
More from inman handbookMore posts in inman handbook »
More from instagramMore posts in instagram »
- Can agents use AI to help with contracts and disclosures?
- Head of Instagram: You’re missing reach if you don’t do these 5 things
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- The end of ‘just listed’ marketing (and what to do instead)
- Learning to lead: 5 practices that help moms thrive in real estate
More from keller williamsMore posts in keller williams »
More from lion and orbMore posts in lion and orb »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from matterportMore posts in matterport »
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- Through the bathroom door: What 3D tours reveal about buyers today
- Paraspot AI sees the future of property inspection: Tech Review
- CoStar CEO Andy Florance says in earnings call Zillow is ‘under siege’
- Realtor.com parent goes after its own virtual tour target amid battle with CoStar
More from pandemicMore posts in pandemic »
More from real estateMore posts in real estate »
- Keller Williams expands overseas once again
- October brought the strongest buyer’s market in 12 years: Redfin
- 41 years, 8 lessons, 1 truth about real estate that never changes
- Dawn of a new era: Here’s how NAR says it’s changing for its members
- Inman is celebrating 30 years of community, and you’re invited
More from realogyMore posts in realogy »
More from Red OakMore posts in Red Oak »
More from red oak realtyMore posts in red oak realty »
- Here’s why indies are stoked about the Compass-Anywhere deal
- Broker Spotlight: Vanessa Bergmark, Red Oak Realty
- Is anyone ever ‘right’? The perils of predicting housing markets in 2023
- Red Oak Realty taps former KW, Pacific Union leader as president
- 3 leaders reveal the ‘blessing and curse’ of the fall housing market
More from RedfinMore posts in Redfin »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Bayview merger positions Guild Mortgage for refinancing boom
- Zillow reverses course and removes climate data from listings
- Delistings and discounts jump as holiday season approaches
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from vanessa bergmarkMore posts in vanessa bergmark »
- Here’s why indies are stoked about the Compass-Anywhere deal
- Brokerages, portals react to NAR’s decision to save Clear Cooperation
- Compass negotiating to buy Berkshire Hathaway HomeServices
- Where real estate’s major players stand on Clear Cooperation Policy
- Broker Spotlight: Vanessa Bergmark, Red Oak Realty
Be First to Comment