Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand.
Source: Inman News
The Grok meltdown: Cautionary AI lessons for every agent
Published in Agent, AI, AI Bias, AI Ethics, artificial intelligence, bernice ross, BrokerageUp, Columns, elon musk, fair housing, generative AI, generative AI tools, Grok, Grok meltdown, Human-in-the-loop AI, inman, inman connect, listing copy, Marketing, Mossad, Profit.RealEstate, real estate leadership, RealEstateCoach.com, san diego, Select, service and Technology
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from AIMore posts in AI »
- Can agents use AI to help with contracts and disclosures?
- Why your brand needs a ‘vibe’ (not red and green) this holiday season
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- AI slop is flooding social feeds and reshaping real estate marketing
More from artificial intelligenceMore posts in artificial intelligence »
- Future-proof your digital footprint for 2026 (and beyond)
- Can agents use AI to help with contracts and disclosures?
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- How this team leader built a 90% repeat and referral business
More from bernice rossMore posts in bernice ross »
More from BrokerageUpMore posts in BrokerageUp »
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from elon muskMore posts in elon musk »
- Here’s why SMART goals are dumb and STUPID goals work better
- Real Talk: You want more babies? Moms need housing and a village
- NAR’s new law firm for antitrust suits charges up to $3K an hour
- Federal layoffs are fueling an inventory surge in nation’s capital
- In like a lion: 10 ways to grab market share this spring
More from fair housingMore posts in fair housing »
- AI basics for agents: How to get started with confidence
- How 1 agent is fighting for fair housing in Big Sky Country
- 13 creepy, spooky, and frightening spirits and monsters haunting agents in 2025
- How to explain the pros and cons of AI for real estate
- Trump administration lays out 5-year goals for Fannie, Freddie
More from generative AIMore posts in generative AI »
- AI helps UWM seize the day, make the most loans in 4 years in Q3
- AI was built to replace us — but it might end up freeing us
- AI expert: Agents must harness AI or be replaced by those who do
- How agents can win the AI-driven holiday marketing season
- Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
More from generative AI toolsMore posts in generative AI tools »
More from inmanMore posts in inman »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Change strategy as the market shifts to win the listings long game
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
- Real CEO talks growth in hard times — and how everyone loses in real estate ‘wars’
More from inman connectMore posts in inman connect »
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Inman is celebrating 30 years of community, and you’re invited
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Innovation takes the stage at Inman Connect New York
- The path for Compass-Anywhere: Take the Intel Index survey today
More from listing copyMore posts in listing copy »
More from MarketingMore posts in Marketing »
- Future-proof your digital footprint for 2026 (and beyond)
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
- Head of Instagram: You’re missing reach if you don’t do these 5 things
More from Profit.RealEstateMore posts in Profit.RealEstate »
More from real estate leadershipMore posts in real estate leadership »
- The California Association of Realtors has a new leadership team
- Stop waiting for permission: Why leadership starts with self-trust
- Learn everything, be curious and show up to succeed in real estate
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- Real estate has a leadership problem, not a people problem
More from RealEstateCoach.comMore posts in RealEstateCoach.com »
More from san diegoMore posts in san diego »
- Bayview merger positions Guild Mortgage for refinancing boom
- Delistings and discounts jump as holiday season approaches
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- 53% of US homes lost value from 2024 — but it’s not a crash
- Inman is celebrating 30 years of community, and you’re invited
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from serviceMore posts in service »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
More from TechnologyMore posts in Technology »
- Future-proof your digital footprint for 2026 (and beyond)
- Zillow’s SkyTour uses complex 3D tech to simplify home search
- In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- DR Horton gets into AI mortgage tech with Tidalwave stake
Be First to Comment