With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game?
Source: Inman News
The evolution of real estate leads: Fallout at realtor.com
Published in Agent, Brokerage, Chris Drayer, Lead Gen, Lead Generation, move inc, opcity, Opinion, realtor.com and Select
More from AgentMore posts in Agent »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
More from BrokerageMore posts in Brokerage »
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
- Listing leverage: How to win the game of securing sellers
More from Chris DrayerMore posts in Chris Drayer »
More from Lead GenMore posts in Lead Gen »
- 5 lead-generation metrics you must review before 2026 begins
- Everything you need to know about social media in under 1,100 words
- The urgency trap: Are you training clients to ignore your boundaries?
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from move incMore posts in move inc »
- Inman is celebrating 30 years of community, and you’re invited
- Realtor.com is gaining on competing portals despite decline in users, owners say
- Realtor.com parent goes after its own virtual tour target amid battle with CoStar
- Realtor.com sued for copyright over attempt to capitalize on Taylor Swift engagement hype
- Amit Kulkarni, Russ Cofano launch strategy firm Alloy Advisors
More from opcityMore posts in opcity »
- Move transfers ‘fake leads’ lawsuit to federal court
- Move class-action lawsuit shines harsh light on network’s paid leads
- Financial services firm Setpoint acquires due diligence startup
- Chris Heller: Brokerages and teams are playing chicken. Who will win?
- On a budget? 10 lead sources with no upfront costs
More from OpinionMore posts in Opinion »
- Why I’m still grateful to be a real estate professional
- What saved my life — and why our industry must choose compassion over judgment
- Private inventory: New competition rules that leave consumers behind
- The fallout from NAR’s big reversal: Take the Intel Index survey today
- Industry shocked as Realtors say no to referral-fee transparency
More from realtor.comMore posts in realtor.com »
- Zillow reverses course and removes climate data from listings
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- After failed NAR vote, brokerages beef up referral disclosures
- What it takes to build a $100M real estate brand with heart
- Zillow’s SkyTour uses complex 3D tech to simplify home search
More from SelectMore posts in Select »
- This team is jumping on the private listing platform trend (EXCLUSIVE)
- Redfin on 2026: Affordability improves, sales rise only slightly
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Change strategy as the market shifts to win the listings long game
Be First to Comment