The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction’s launch, until the property sells. The auction style dates back to Holland’s 17th-century tulip trade.
Source: Inman News
The Agency’s Billy Rose goes Dutch with luxury auction strategy
Published in Agent, bidding wars, Billy Rose, Brentwood, Brokerage, Dutch auction, holland, inman, Listings, los angeles, luxury, luxury auctions, luxury lens, luxury real estate, luxury_lens, Marketing, real estate marketing, san diego, Select and the agency
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