Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper.
Source: Inman News
Rethink your assumptions when marketing to women homebuyers
Published in Agent, Christy Murdock, coldwell banker, Columns, female buyers, female home buyers, female homebuyers, gender pay gap, Home Design Elements, homeownership, Household Dynamics, inman, Marketing & Branding Month, marketing and branding month, Mortgage, NAR, new agent, Select, service, sustainability, teams, Theme Months, theme-month-202503, women buyers, women home buyers, women homebuyers and women in real estate
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