New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market.
Source: Inman News
Real estate marketing 2.0 seeks to double down on attention economy
Published in Agent, agent videos, artificial intelligence, Artificial Intelligence (AI), Aspen, Brokerage, Chris Cortazzo, compass, event marketing, Events, homesmart, inman, instagram, Janice Samson, Khaki Wennstrom, Lauren Fox, los angeles, Luxboro, luxury, luxury lens, Luxury Portfolio International, Luxury Presence, luxury real estate, luxury_lens, malibu, Malte Kramer, Marketing, Marketing Design Center, Matt Lionetti, Métier Maison, Mickey Alam Khan, paris, re/max, real brokerage, real estate marketing, san diego, Select, social media, Technology, TikTok, Upskilling Services and video marketing
More from AgentMore posts in Agent »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
More from agent videosMore posts in agent videos »
More from artificial intelligenceMore posts in artificial intelligence »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- Recession? Membership? Blessings? Inman Top 5
- New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
- EXp digs at Compass during Q3 earnings as agent retention soars
More from Artificial Intelligence (AI)More posts in Artificial Intelligence (AI) »
- Real partners with MAXA Designs on agent marketing platform
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- NAR weighs in on Zillow’s new ChatGPT integration
- Zillow’s ChatGPT integration sets off alarm bells for industry leaders
- Majority of Americans now use AI to learn about the housing market
More from AspenMore posts in Aspen »
- A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales
- Engel & Völkers’ CEO: ‘We’re focused on culture over indiscriminate scale’
- Umansky: How traveling the world helped me build a massive global referral network
- Inman announces the newest members of the 2025 Golden I Club
- Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate
More from BrokerageMore posts in Brokerage »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
More from Chris CortazzoMore posts in Chris Cortazzo »
- The Law of 3: A powerful marketing and branding tool for real estate
- 10 months after ‘The One,’ Richard Saghian scoops up $40M Malibu pad
- The top luxury real estate agents serving Hollywood in 2022
- International buyers are back — and they’re eyeing secondary markets
- These are the top luxury real estate agents by sales volume in every state
More from compassMore posts in compass »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- ‘Selling the OC’ drops today. Get to know the agents
- Zillow hit with new class-action suit over alleged broker kickbacks
- Despite unease, Compass poised to retain most Anywhere agents
- Meet the brokerage turning agent support into profit
More from event marketingMore posts in event marketing »
- Bring your own baby: How I turned an open house into a baby rave
- Associations: Want to add value, relevance? Raise the bar on events
- 3 unconventional ways to make open houses work harder for you
- Want low-cost referrals? Copy this team’s VIP Club strategy
- Conferences are goldmines (if you know how to film them)
More from EventsMore posts in Events »
- Why ‘leadership’ shouldn’t be a dirty word in real estate
- Innovation takes the stage at Inman Connect New York
- Companies must ‘get big in order to compete’ with Compass-Anywhere
- Associations: Want to add value, relevance? Raise the bar on events
- In an uncertain market, Inman Connect New York offers solutions
More from homesmartMore posts in homesmart »
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- This CEO says private listings are real estate’s ‘nuclear holocaust’
- HomeSmart and Lower partnering on marketing, tech and mortgages
- Continuous professional development is essential for elevating success
- HomeSmart celebrates 25 years with new branding, messaging
More from inmanMore posts in inman »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- ‘Selling the OC’ drops today. Get to know the agents
- Why 88% of agent conversations never make it to the CRM
- Should real estate agents have tattoos? The pros weigh in
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from instagramMore posts in instagram »
More from los angelesMore posts in los angeles »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Falling home prices leave nearly 1 million Americans ‘underwater’
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from LuxboroMore posts in Luxboro »
More from luxuryMore posts in luxury »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Should real estate agents have tattoos? The pros weigh in
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from luxury lensMore posts in luxury lens »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- ‘Selling the OC’ drops today. Get to know the agents
- Should real estate agents have tattoos? The pros weigh in
- ‘Real estate is the sacrificial lamb of high interest rates’: Jason Oppenheim rants on the Fed
More from Luxury Portfolio InternationalMore posts in Luxury Portfolio International »
- Broker Spotlight: Chris Parra, One Caribbean Estates
- The Agency taps ex-Brown Harris Stevens sales director as senior VP
- First Team sheds Christie’s affiliation, names new CEO
- Christie’s International Real Estate taps Colvin as Affiliate Services VP
- Indianapolis-based indie F.C. Tucker Company launches luxury division
More from Luxury PresenceMore posts in Luxury Presence »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Inman announces the 2025 Class of AI Award winners
- Inman celebrates its 2025 Inman Innovator Award winners
- Luxury Presence deploys first ‘fully autonomous AI marketing team’
- Inman announces the newest members of the 2025 Golden I Club
More from luxury real estateMore posts in luxury real estate »
- Brandi Marshall on ‘Selling the OC’ stardom, feuds and a brutal real estate market
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Should real estate agents have tattoos? The pros weigh in
- Learn everything, be curious and show up to succeed in real estate
- How a new agent turned hateful social media comments into a growth opportunity
More from luxury_lensMore posts in luxury_lens »
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- SERHANT. enters Sin City with 2nd Southwestern market launch
- Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere
- How a new agent turned hateful social media comments into a growth opportunity
- Douglas Elliman begins expanding overseas
More from malibuMore posts in malibu »
More from Malte KramerMore posts in Malte Kramer »
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
- Luxury Presence deploys first ‘fully autonomous AI marketing team’
- Private Listings Hub rolls out as Luxury Presence appeals to privacy
- Concierge Auctions, Luxury Presence form strategic initiative
- Luxury Presence CEO: AI is ‘absolutely’ here to stay
More from MarketingMore posts in Marketing »
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- How the 50-year mortgage could kill agent profitability
- 3 essential AI prompts to make real estate writing easier than ever
- Falling for 1st impressions: 9 ways to rake in curb appeal this fall
More from Marketing Design CenterMore posts in Marketing Design Center »
More from Matt LionettiMore posts in Matt Lionetti »
- Matt Lionetti of Over Ask podcast leaves The Agency for Real
- The Agency launches 3 Canadian offices in March
- Authentic marketing helped launch the careers of these 3 agents
- ‘This is the shift everybody has been predicting’: Agents at Connect Now
- 16 great podcasts — and the agents nailing audio as a marketing tool
More from Mickey Alam KhanMore posts in Mickey Alam Khan »
- Compass-Anywhere: Scale doesn’t mean losing culture and quality
- Compass’ merger with Anywhere Inc. will reshape global real estate
- Luxury market ‘as strong as ever’ despite broader slowness
- WATCH: Wealthy homeowners are sticking by their decision to relocate
- Is the ‘Great Reshuffling’ about to go in reverse? Not yet, these agents say
More from parisMore posts in paris »
More from re/maxMore posts in re/max »
- New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’
- RE/MAX CEO: Consolidation ‘could help accelerate our strategy’
- 215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
- Tensions run high as buyers and sellers battle for ‘the driver’s seat’
- Forget private marketplaces, Colorado brokers launch full-transparency offensive
More from real brokerageMore posts in real brokerage »
- Price cuts and concessions: Here’s how to prepare homeowners for the reality of selling a home today
- Real partners with MAXA Designs on agent marketing platform
- How a Disney-inspired listing video turned heads (on a $0 budget)
- The MLS isn’t dead yet, but brokers hedge bets with private listings
- Inside the stiff opposition to Compass’ private-listing crusade
More from real estate marketingMore posts in real estate marketing »
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
- Should real estate agents have tattoos? The pros weigh in
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- Real partners with MAXA Designs on agent marketing platform
- Sign, show and sell: The open house playbook that actually works
More from san diegoMore posts in san diego »
- The anti-lawsuit way of presenting your fee: Now Streaming
- Tech Review: Guest House shrinks time-to-market with listing prep
- Free criminal background checks, smart lead generation and game-changing technology
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
- The path for Compass-Anywhere: Take the Intel Index survey today
More from SelectMore posts in Select »
- Homebuying off to strongest November start since 2022
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- American Real Estate Association hires Mary-Frances Coleman as inaugural executive director
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Jason Oppenheim: ‘Epic’ real estate + big drama makes new ‘Selling the OC’ season the best yet
More from social mediaMore posts in social media »
- AI was built to replace us — but it might end up freeing us
- How a new agent turned hateful social media comments into a growth opportunity
- What Zillow’s marketing genius can teach you about social media
- Get social media advice from the best in the business: The Download
- Can you tell what’s real anymore? How AI video is testing our trust
More from TechnologyMore posts in Technology »
- Homebuyers like ‘high-touch’ loan advisors equipped with tech tools
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- Why 88% of agent conversations never make it to the CRM
- Real partners with MAXA Designs on agent marketing platform
- From Vegas to venture capital: Navigating the uncertain path of the proptech founder
More from TikTokMore posts in TikTok »
- What Starbucks, TikTok and Taco Bell can teach us about marketing
- The rise of AI fakes could erode trust in real estate marketing
- How a new agent turned hateful social media comments into a growth opportunity
- How I script, edit and caption real estate videos FAST using AI
- ‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it
More from video marketingMore posts in video marketing »
- The rise of AI fakes could erode trust in real estate marketing
- How agents like Ryan Serhant build businesses on social media
- Turn 1 short video into 3 posts: How to scale your content with AI
- After 40 years in business, this Utah real estate broker gets a client a week through TikTok
- 6 tech tools to elevate your listing presentation on a budget
Be First to Comment